RMG Connect Worldwide, the relationship marketing agency of WPP Group PLC’s JWT shop, bought integrated marketing communications services provider Direct.com for an undisclosed sum.
Founded nine years ago, Direct.com offers direct marketing and consultancy services related to online marketing, technology development and merchandising. Its expertise in the Hispanic markets across Latin and North Americas was another key reason for its acquisition.
Direct.com CEO Lance Lazarus and creative director Douglas Fajardo will report to RMG Connect Worldwide CEO Philip Greenfield in New York.
