Automattic CEO Matt Mullenweg confirmed the difficulties faced by the company in reviving the Tumblr platform after a leaked internal communication revealed plans to downsize the workforce and reallocate employees to other projects. The memo, verified by Mullenweg, discussed the platform’s performance, the need for streamlining operations, and future strategies for Tumblr and Automattic as a whole.
Purchase of Tumblr and Performance Expectations
In 2019, Automattic purchased Tumblr from Verizon for $3 million, with expectations of turning the platform around and achieving targeted earnings. Significant resources were invested into rejuvenating the social media site, but unfortunately, the hoped-for turnaround did not occur. With increasing competition from other social media platforms, it remains uncertain whether Automattic can successfully revitalize Tumblr’s performance.
Employee Relocation and Opportunities
The leaked memo revealed the decision to relocate 139 product-focused employees at Tumblr to different roles within Automattic. Teams in Customer Support and Trust and Safety, however, will not be affected by these changes. Mullenweg highlighted the importance of integrating the two platforms smoothly and providing employees with opportunities for growth and development within the company.
Acknowledging Tumblr Teams and Their Contributions
In his message, Mullenweg addressed various teams at Tumblr using their internal designations, such as Tumblernauts, Blueprint, and Apollo. By doing so, he acknowledged their efforts toward the platform’s growth and success and emphasized the contributions they made in shaping the Tumblr community.
Future Strategies for Tumblr and Automattic
As a result of the workforce restructuring, Automattic will focus on streamlining operations to maintain Tumblr’s unique platform and adapt to market trends. The company aims to remain competitive in the social media industry and foster a distinctive online community for Tumblr’s diverse user base.
In 2024, Automattic plans to collaborate with Tumblr to determine possible performance improvements, such as enhancing user experience, streamlining processes, and optimizing efficiency. Leveraging cutting-edge technology and fostering innovation will be key for the platform’s success moving forward.
Statement from Matt Mullenweg
The full statement from Mullenweg regarding the leaked memo, published on Tumblr, addresses concerns raised by the memo and provides context for the company’s decisions. He reassures readers of Automattic’s continued commitment to transparency and maintaining a positive work environment for all employees.
Despite a $100 million investment, Automattic has yet to achieve a successful revival of the Tumblr platform. However, the restructuring of the workforce and the company’s dedication to enhancing processes and user experiences show a continued commitment to adapt and innovate in the face of challenges. Although Tumblr’s future remains uncertain, Automattic’s approach showcases its determination to maximize employee potential and foster growth and development within both the platform and the company as a whole.
Why was there a leaked memo about Tumblr’s performance?
Automattic CEO Matt Mullenweg had sent an internal communication discussing the challenges faced in reviving Tumblr, plans to downsize the workforce, and future strategies for the platform. This memo was leaked, prompting him to publicly confirm and provide context to its contents.
What were Automattic’s expectations when they purchased Tumblr?
Automattic purchased Tumblr from Verizon for $3 million in 2019, with the expectation of turning the platform around and achieving targeted earnings. They invested significant resources into rejuvenating the social media site, but the hoped-for turnaround did not happen.
How many employees will be relocated within Automattic?
According to the leaked memo, 139 product-focused employees at Tumblr will be relocated to different roles within Automattic. Teams in Customer Support and Trust and Safety will not be affected.
What are the future strategies for Tumblr and Automattic?
Automattic plans to streamline operations to maintain Tumblr’s unique platform, adapt to market trends, and remain competitive. By 2024, the company aims to collaborate with Tumblr to improve performance by enhancing user experience, optimizing processes, and leveraging technology and innovation.
What does Matt Mullenweg’s statement regarding the leaked memo say?
Mullenweg’s statement, published on Tumblr, addresses concerns raised by the memo, provides context for the company’s decisions, and reassures readers of Automattic’s commitment to transparency and maintaining a positive work environment for all employees.
Will Automattic be able to revive the Tumblr platform?
It remains uncertain whether Automattic can successfully turn around Tumblr’s performance. Despite challenges, the restructuring of the workforce and dedication to process enhancements and user experience improvements show the company’s determination to adapt and innovate in the midst of hurdles.