Reebok International Ltd. confirmed Organic, New York, as its interactive agency of record for the footwear maker's online marketing initiatives worldwide.
Announced yesterday, the appointment comes a year after Organic began work on a microsite for Reebok's new Answer 5 shoe in February 2002.
The agency built the Rbk.com site in May and is working to brand Reebok.com before its March debut.
Based in Canton, MA, Reebok International makes footwear under the Polo Ralph Lauren, Rockport, Greg Norman and, of course, Reebok labels. Sales last year were $3.1 billion.
