Hitmetrix - User behavior analytics & recording

Prostate Cancer Foundation Launches 'Monument Park' Web Site

The Prostate Cancer Foundation announced yesterday the launch of “Monument Park” (www.prostatecancerfoundation.org/monumentpark), an online area for tributes and memorials for the hundreds of thousands of men in the United States who have been diagnosed with prostate cancer.

The PCF is dedicated to finding better treatments and a cure for recurrent prostate cancer. Since its inception in 1993, it has raised more than $210 million and funded more than 1,100 research projects at 100 research centers worldwide.

Using Internet tools developed by technology solutions provider Kintera Inc., Web visitors can create their own Monument Park mini-site featuring photos and memories for those who have been diagnosed with the disease, or post a message on an individual's site.

With online templates, supporters can build custom mini-sites featuring up to 10 photos or images, and they can use an e-mail system to invite friends and family to visit the personalized tribute/memorial Web site. Visitors can share their thoughts in the form of personalized messages as well as make contributions to the foundation.

“Prostate cancer, the most common cancer in America, strikes more than 230,000 men each year, and will take the lives of 30,000 this year alone,” said Leslie D. Michelson, vice chairman/CEO of the Prostate Cancer Foundation. “Our technology partnership with Kintera is helping the PCF honor and remember men attacked by this disease, and harness more of society's resources to defeat it.”

In June, the PCF deployed Kintera's Content Management System to restructure and launch its 250-page Web site, which offers information about prostate cancer prevention, detection and treatments along with the latest information on research, PCF's accomplishments and ways for people to provide support.

Since partnering with Kintera, the PCF has experienced a doubling of visitor time on their Web site and a 1,000-fold increase in online registered users.

Related Posts