Established in 1933, and once known as the Traffic Audit Bureau for Media Measurement, nonprofit Geopath now finds itself playing in the audience location data space, driving the evolution of a smarter OOH market. President Kym Frank talks to us about the rapidly evolving OOH eco-system, as the move from measuring inventory to measuring an audience on-the-move — “migrating through smart cities.”
One on One: Kym Frank on the OOH Eco-System
