Hitmetrix - User behavior analytics & recording

One on One: Kym Frank on the OOH Eco-System

Established in 1933, and once known as the Traffic Audit Bureau for Media Measurement, nonprofit Geopath now finds itself playing in the audience location data space, driving the evolution of a smarter OOH market. President Kym Frank talks to us about the rapidly evolving OOH eco-system, as the move from measuring inventory to measuring an audience on-the-move — “migrating through smart cities.”

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