By the time you read this, I’ll be in the air, headed for the sold-out Adobe Summit:The Digital Marketing Conference in Salt Lake City, along with over 6,000 marketing technology enthusiasts.
In store, three full days of keynotes, breakout sessions, labs, and vendor booths. I’m counting almost 200 presentations of various kinds, by twice that many speakers, all accompanied by the rock sounds of Imagine Dragons, and I’ll be reporting on each and every one of them.
Okay, not quite. The band will be playing on Wednesday night, and I’ll be doing my best to bring you focused commentary, not only on the technology you need right now to be the fully-connected modern marketer, but also glimpses of the market tech future.
As ever, The Hub will continue to cast an informed and critical eye across the full range of marketing cloud proffers, but Adobe was the first to build out an integrated digital marketing solution, and is currently in pole position on Gartner’s Magic Quadrant for digital marketing hubs.
That means we’re interested in what Adobe’s doing next; we’re interested in people–partners, customers–who are interested in Adobe; and we’re interested in how the competition will respond.
So I’m not just headed to Utah to hear from celebrities like Michael Lewis, Nate Silver, Lauren Bush, and Michael Keaton (Michael Keaton?). I’ll be there to help you figure out what the latest configuration of the marketing cloud market will mean for your business needs, in 2015 and beyond.
You can follow my progress on Twitter, @KimDavis_.