Microsoft’s DAM journey

Last month, we wrote about how Payal Tiwana, Microsoft’s director of sales and marketing automation cloud, led a team to create a digital asset management system for the tech multinational.

Microsoft’s DAM partner Stylelabs just shared a video of Tiwana’s presentation.

“You might think a software giant like Microsoft might already have leveraged the power of Azure, the world’s largest cloud infrastructure, to build a global home for its digital assets. That’s not what Payal Tiwana, director of sales and marketing automation cloud, discovered when she started on her DAM journey a year ago. Instead, she found more than 100,000 employees using a “disjointed, disparate system,” leading to waste, duplicate effort, and also a series of damaging leaks about upcoming product launches.” (The Hub, May 11, 2015).


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