Microsoft, Yahoo apply search partnership after US, European approval

Microsoft and Yahoo are preparing to implement their search partnership, which gained approval from the US Department of Justice and the European Commission on February 18.

The two companies inked the deal last July. Under its terms, Microsoft will provide Yahoo with the same search result listings available through Bing, and Yahoo will integrate its enhanced rich content listings into the search experience.

The deal will help the two companies take on Google, which sees a majority of consumers’ online searches. According to ComScore, US consumers conducted 14.7 billion core searches last December, with Google’s sites seeing for 65.7% of them. Microsoft sites took 10.7% and Yahoo sites attracted 17.3% of those searches.

The companies have said that the agreement will deliver more innovation for consumers and better monetization opportunities for Web publishers.

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