MeritDirect buys Venture Direct Worldwide

List management company MeritDirect said June 14 that it will acquire Venture Direct Worldwide, a fellow list management firm. Financial terms of the deal were not disclosed.

MeritDirect is managing Venture Direct’s list services division, including its Xactmail e-mail and postal databases, effective immediately, MeritDirect said in a statement.

James Scova, former VP of business development at Venture Direct, will join MeritDirect as VP. MeritDirect also announced that an account executive and three assistant account executives will join the company, but did not elaborate on other personnel moves in a statement.

MeritDirect agreed to acquire list management company Mail Marketing Incorporated last June, adding more than 350 list management properties to its business.

PlattForm Holdings, an Internet marketing and enrollment solutions provider for the post-secondary education industry, acquired VentureDirect Worldwide and Zuma LLC in August 2007 to strengthen its multichannel marketing offerings.

Representatives from MeritDirect and PlattForm could not be immediately reached for comment.

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