Why retailers are experimenting with Facebook
Many brands are finding that the next frontier in e-commerce is the place where consumers prefer to spend…
Personalization, privacy to boost mobile marketing in 2011: MMA
The Mobile Marketing Association has released its top 10 trends to watch in 2011. The biggest emerging trend…
Postal Service posts $456M November net loss
The US Postal Service ran a net loss of $456 million in November, while its operating revenue, mail…
Q&A: Spencer Kollas, director of delivery services at StrongMail
E-mail service providers are changing the way they deliver messages to consumers, introducing social and prioritized inboxes. Spencer…
Q&A: Sam Decker, CEO of Mass Relevance
Sam Decker, a former Dell marketing director and the founding CMO of Bazaarvoice, a customer ratings and reviews…
Consumer spending up, but challenges for retailers remain
Analysts are again using words like “robust” to describe this just-finished holiday shopping season. Consumer spending jumped 5.5%…
Cola giants scurry to attract younger ?consumers in decades-long turf war
The Coca-Cola Co. Established in 1886? Spent $253M on soda ads last year? PepsiCo? Established in 1898? Spent…
Pozen builds marketing team as it preps drugs for market
Company: Pozen Team size: 8 What’s new: Preparing for digital age of medical marketing? Pharmaceutical company Pozen is…
Postal Service weighs infrastructure cuts
The U.S. Postal Service said Sept. 15 that it is considering cutting its processing-facilities network by more than…
MTV direct-response exec out after kickbacks investigation: report
Usually, the TV direct-response advertising beat does not involve terms like “kickbacks” or stories about payments delivered in…