Digital Entrepreneur of the Year 2014
Winner: Meagan Cignoli, director of short-form videos, Visual Country
In the past nine months, Meagan Cignoli has helped pioneer a new industry within social media and advertising, leveraging the social media platform Vine to set the standard for six-second branded videos.
She quickly amassed a dedicated following of more than 400,000 users on the social platform when it was in its infancy, which caught the eye of major global brands looking for ways to engage new consumers.
Since then, Cignoli has travelled the world to create more than 60 high-resolution campaigns for companies such as Nike, GE, Clinique, Lowe’s, The Walt Disney Co., and HBO, among others.
To help manage the increasing workload, Cignoli formed Visual Country, which now employs six full-time creative staffers. The firm’s work has garnered high-profile coverage in more than 30 major publications, including Time, Fast Company, Forbes, Business Insider, and The New York Times. In a segment on CBS, the broadcaster called Cignoli “a leader in the space.”
Her work has also been recognized on the global awards circuit, as she won a Cannes Cyber Lion and two Mashie Awards – ‘Best Digital Campaign of the Year’ and ‘Best in Show’ – for her Vine work.
“Meagan’s pioneering work with Vine is becoming the benchmark to help advance some of the world’s greatest brands,” said one judge. “She is not only a true entrepreneur, but also clearly an innovator who many will seek to emulate.”