Mary Rodgers has more than 20 years of experience in the housewares and tabletop business. At Cuisinart and Waring, she is responsible for all consumer communication touchpoints. Rodgers oversees social media campaigns, consumer and trade advertising, PR, consumer promotions, sponsorships, and Cuisinart’s National Bridal Program.
Under her leadership, Cuisinart has received multiple awards for its marketing campaigns from several industry organizations.
Marketing strategy: A traditional marketing strategy is the focus of my work.
Defining moment: Going back to school later in my career was probably the most impactful thing professionally and personally. It took a lot of perseverance to complete my MBA and a master’s-level certificate in global marketing in two and a half years while holding down my current position in marketing. Getting a formal education in global marketing changed my critical thinking, and I looked at it as an investment in my future.
Advice to young marketers: Do not chase the shiny ball. The business is so ever-changing that you really have to have a broader perspective and understanding as to what are the most important areas to focus on to drive the business. Shiny balls eventually become dull and uninteresting, and then marketers are off to the next thing. It’s not what’s best for your business.
