(Live From Cannes) Mobile: Ways Brands and Agencies Can Win the Data War

Who owns mobile data – Advertisers? Agencies? Publishers? Walled garden platforms? Data intermediaries? Are brands and agencies successful in bridging the data chasms of a post-cookie world? 

Campaign, DMN, Medialets, and a panel of senior level clients and experts from across the mobile ecosystem answer these questions and debate on the future of mobile data. 

Richy Glassberg, CEO, Medialets
Warren Tomlin, IBM, VP and Global Leader for Mobile
Louis Paskalis, SVP, Enterprise Media Planning, Investment and Measurement Executive, Bank of America
Brian Wieser, Sr. Analyst, Pivotal Research Group
Ross Sleight, Chief Strategy Officer, Somo Partner: Medialets

Partner: Medialets

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