Marketing service provider Knotice Ltd. joined Omniture Inc.’s Genesis Network on December 19.
The deal brings Knotice’s Concentri platform to Omniture’s 2,700 customers, which include Wal-Mart, Gannett, Microsoft, Neiman Marcus and General Motors, in a single dashboard.
“Knotice brings a unique value proposition to Omniture’s Genesis Network by being one of the first partners to have a natively designed solution spanning marketing across Web, e-mail and mobile channels,” said Brian Deagan, CEO of Knotice, in a statement.
The Concentri platform lets marketing managers organize and deploy multistage campaigns through e-mail, mobile phone and online. Knotice says that its product helps marketers maintain a consistent brand experience and cut production cycles.