There are some fascinating insights in this infographic on how men and women interact with social media and smartphones different. Plenty of it is useful for marketers: Did you know:
– Women are more likely to follow brands on social media, but less likely to be influenced by digital ads
– On the whole women use social media more, but men are more avid users when it comes to using it for business or online dating.
– Smartphone usage is mostly identical between men and women, but women are more likely to play games than men.
Check out the rest of the stats below:
Infographic via personal finances website FinancesOnline.com
