Infographic: How men and women use social media and smartphones differently

There are some fascinating insights in this infographic on how men and women interact with social media and smartphones different. Plenty of it is useful for marketers: Did you know:

– Women are more likely to follow brands on social media, but less likely to be influenced by digital ads

– On the whole women use social media more, but men are more avid users when it comes to using it for business or online dating.

– Smartphone usage is mostly identical between men and women, but women are more likely to play games than men.

Check out the rest of the stats below:

Infographic via personal finances website FinancesOnline.com

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