When it comes to CIO/CMO collaboration, the question is not “if,” but “how.”
If a brand wants to stay relevant today, these C-suiters need to do more than just get along—they need to join forces in the quest to acquire and retain customers in the age of disruption.
That was the hot topic under discussion at the 2014 Marketing&Tech Partnership Summit, hosted by Direct Marketing News and sponsored by Demandbase, Reach Marketing, and StrongView. We polled the attendees—among them top-level marketers and their IT colleagues—to get a taste of what it’s really like on the ground:
