Though the economy is declining, things are still looking up for e-mail marketers. Whether it’s due to the medium’s affordability or the fact that it is measurable in a time when budgets are being more carefully scrutinized, e-mail has proven itself as a channel for good ROI. So, it is no wonder that in these harsh times to hear news that e-mail service providers (ESPs) are growing. This week, Constant Contact announced that they had just signed up its 250,000th customer, West Builders Inc., a midsize construction company in Pasadena, CA.
While small to midsize businesses are feeling the hurt of the economy — and the construction market is being hit especially hard — not every company has gone out of business. Marketers in this space are still looking to market to clients, and the value of digital channels including e-mail is even more important today than it has been in the past. The ability to reach customers through testing and measuring is an excellent way to make sure that the message is being received effectively.
As a part of Constant Contact’s new achievement, the ESP is rewarding the new customer with a free lifetime subscription to its e-mail marketing services. Not a bad way to help get the word out.