Information marketing solutions provider iMarket, Waltham, MA, debuted Datastream, a data matching product, at last month's National Center for Database Marketing's 21st National Conference & Exhibition.
According to the company, Datastream can automatically append business data to Web leads to prioritize and qualify them. It also appends leads with data the moment they enter the company's sales and marketing system.
Datastream lets users prioritize selling opportunities, provide real-time information to close the sale, vertically target messages, create more effective lead-generation programs and leverage users' sales force automation system investment. The software also matches the leads database against the business's current database.
