Gogimon has introduced Search Channel, client-based software that can be downloaded directly to the user’s PC.
The software allows users to channel search results from Google, Yahoo and Microsoft Live in different tabs, as well as focus and filter search results in various ways.
“It’s not Web-based like Google. It’s client-based, so it gives users very customized and personalized search results,” said Jonathan Ariel, director of communication at Gogimon.
Over time, the software can target search results based on the user’s favorite and most used sources, as well as compile the top 30 most relevant results based on the three top search engines.
There are currently two versions of the technology available. The first, Search Channel, is branded only with the Gogimon logo. The second, Open Channel, is branded with an advertiser’s media, such as banners or videos. It is a pay-per-action platform. Gogimon has not released the names of any clients using it.
“This provides a major opportunity for advertising and marketing,” Ariel said. “The technology would be distributed for free by whichever company has decided to use this as a marketing method.”
Ariel added that this establishes a two-way communication channel between advertisers and customers. “Search is the most widely used and most popular Internet activity, so the potential for exposure for advertisers is huge,” Ariel said.