To promote its Fusion men’s razor, Gillette has enlisted professional athletes Roger Federer, Tiger Woods and Thierry Henry.
The Gillette Champions campaign celebrates the brand’s tagline, “the best a man can get,” in razors and athleticism, with product demos and video interviews with the stars. The microsite at www.gillettechampions.com is also promoting an online sweepstakes and instant win game. The grand prize is a three-day, two-night trip for two and a private golf lesson with champion golf coach Hank Haney.
Other prizes include an MP3 player signed by all three Gillette Champions, a set of golf clubs and a golf bag signed by Tiger Woods and a tennis racquet signed by Roger Federer.