Merging and exchanging consumer data was the topic of the Federal Trade Commission's Information Marketplace Workshop in Washington yesterday.
The public workshop was held to determine business practices in relation to the creation and use of consumer profiles.
The Direct Marketing Association addressed the topic of appropriate uses of consumer profiles.
“Information that is collected for marketing purposes should not be used for other purposes,” Jerry Cerasale, senior vice president of government affairs at the DMA, said in his testimony. “In the age of customized news and content delivery, industry relies on marketing data to develop new businesses, grow existing companies and provide choices that match consumers' preferences.”
Other speakers included marketers, consumer privacy advocates, academics and legal experts.
