Law firm welcomes Web visitors
Approach: Law firm Foley Hoag LLP tapped agency Cramer to redesign its Web site to improve the user experience, provide more than 10,000 pieces of intellectual content and integrate a new cross-media brand identity campaign
reflecting the firm’s areas of expertise. Other additions included a tool for RSS feeds, blogs and podcasts. Foley Hoag drove visitors to the site via ads in print, online and at Logan International and Reagan National Airports.
Results: Since launching at the end of September, home page views have exceeded 90,000 per month compared to 25,000 in the preceding months.