Bronze
Service Plans
Agency: DDB UK
Client: Volkswagen
Volkswagen, working with DDB UK, promoted its service plans by demonstrating their long-term benefits and showing retailers how easy it is to create return customers by using them. The company sent an authentic closed-circuit TV security disc to retailers, which showed two salesmen caught on camera doing odd things to make their customers come back. The film also included an internal presentation that showed recipients other ways to create return customers. Thirty-nine percent of recipients viewed the presentation.
Creative Director
Guy Bradbury
Art Director
Deborah James
Copywriter
Chris Lapham
Designers
Kevin Clarke, Andrew Walsh
Finalists
Laminate Rocks!
Agency: Proximity/BBDO Minneapolis
Client: Formica
ECD: Brian Kroening
My Memoirs
Agency: Wunderman
Client: Lufthansa Germany
ECD: Erik Backes
Laptop
Agency: Di Paola
Client: LoJack
CD: Flavio Rucci
