New digital marketing techniques enable any organization, whether a four-person startup or a global conglomerate, to have an online presence.
It’s tough to emphasize the importance of digital marketing to your company’s success in today’s wired environment. In real-time, digital marketing techniques provide an invaluable opportunity to examine which aspects of your approach are working or not.
Strong, successful businesses are creating a virtual space in which to respond to customers, build relationships with industry experts, and offer their brand’s narrative in a creative, real, and visually appealing way.
In that spirit, here are five new digital marketing techniques, tools, and approaches to get you started.
1. New Techniques for Content Marketing
Content marketing is essentially storytelling for your company.
It’s one of the most commonly used practices in digital marketing. Content can be anything that conveys a clear message. It can be something such as a sequence of eye-catching photographs. In addition, it might be a series of videos, blog articles, or news items.
Content marketing varies from traditional marketing methods in that it avoids overt calls to action. In addition, it stays away from strict product or service-based commercials. As a result, savvy customers have developed a knack for spotting exceptional content through glitzy advertising.
Good content, like a good tale, is unique, dynamic, and shareable. True effective content marketing uses an approachable voice to tell genuine stories. These stories gain the consumer’s confidence and establish a positive brand reputation.
In addition, content marketing is inherently adaptable. Consider how you may rework your story or message to appeal to diverse types of customers. Think about those with whom you may not have a natural one-on-one relationship.
In addition, there are tools that can help. For instance, Outbrain Amplify can help you spread your material to a bigger audience once it’s live. Your material, no matter how good it is, will be ineffective if it isn’t seen by a large number of people.
2. Social Networking Tools
You’re probably already utilizing social media to engage with your customers — and if you’re not, what are you waiting for?
One of the most effective marketing platforms for humanizing your business and communicating with customers in real-time is social networking. All social media forums applicable to your organization — such as Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram — are included in a successful digital marketing strategy.
These instruments serve a variety of purposes. Customers may use Twitter as a virtual phone to register grievances or ask inquiries, but image-driven social media platforms like Instagram and Pinterest are fantastic for going viral with visual storytelling.
It’s also critical to keep up with new trends, such as LinkedIn’s latest Influencers initiative, which promotes industry insiders as thought leaders and provides a platform for them to share their knowledge.
3. Making the Switch to Mobile
More and more of us are using mobile devices to get information.
Make sure you have a responsive website for multiple mobile formats. Allow people to access your business using smartphones, tablets, and so on. This provides your business with a competitive advantage.
Some marketers are trying to take mobility to another level. They are using data about locations from check-in applications like Facebook or Foursquare. In addition, they are using data from GPS and Adwords to target marketing campaigns. As a result, they are building a more complete picture of their customer. They know who their customer is, where she goes, what she wants, and when she wants it.
Perhaps it’s time for you to understand the context of your customers’ aspirations and behavior. This is critical to tailoring your solutions to meet their specific needs. These mobility marketing strategies enable you to work outside of the “vacuum” of the office.
4. Retargeting/Remarketing: One Technique for Staying on Top
Retargeting (or remarketing) is one of the most intriguing new marketing tactics.
It identifies clients through cookie placement. In addition, it continues to display adverts for things they’ve previously visited across a network of websites.
Retargeting is a simple, effective technique. It keeps your brand and product in the thoughts of potential buyers. In addition, it needs minimal effort on the part of the organization.
Furthermore, only 2% of traffic converts on the initial visit. Flexible brands will stay on top of the trend. They will try to find ever more organic ways to enhance brand awareness as retargeting technology advances.
5. Creating a Sense of Belonging with Your Marketing
It’s necessary for firms to adapt to consumers’ desire to be regarded as individuals rather than numbers.
This is a prevalent thread in these top new digital marketing techniques. Consider WestJet’s recent viral campaign. The airline covertly fulfilled passengers’ Christmas wishes. WestJet accomplished the difficult task of giving an airline a warm and fluffy vibe. Meanwhile, they were also demonstrating responsiveness with their ad.
Brands must demonstrate a genuine interest in the personalities of their diverse consumer base. In addition, communication must be viewed as a means of creating an authentic, like-minded community.
The physical community of neighborhood commerce is giving way to more fluid and broader communities online. This is happening as we become more digitally driven.
Even brick-and-mortar businesses are becoming global players. Digital marketing allows you to expand your reach beyond your field and into the wider world.