What’s in our mailbox this month: 6-by-9 inch direct mail
Bare Necessities hits it on the mark by announcing great online friends and family savings, but the run-of-the-mill design is cluttered with coupons and different font styles and sizes.
The Leukemia & Lymphoma Society‘s bold “Relentless” training campaign is a strong call-to-action for past participants “to recommit to raising funds to beat cancer.”.
Nordstrom‘s half-yearly sale. Lucky recipients of the striking red mailer, showcasing designer brands, are informed of double rewards points, and free shipping and returns on the back.
Sears puts a fresh spin on its mailer by featuring Kardashian Kollection Denim, “choose your own sale day” with 20%-off and $10-off cards inside, and a QR code on the back.