Data Marketing Group and Rickard List Marketing yesterday announced a strategic alliance that took effect Oct. 1.
Rickard assumes all list management and brokerage duties for accounts formerly handled by Data Marketing's defunct sister firm DMG Lists Ltd.
Data Marketing Group will continue to provide computer mailing and online services such as list maintenance, merge/purge, data entry, lettershop and mail processing and Internet services.
Both firms are on Long Island. Data Marketing is in Deer Park, NY, and Rickard is in Melville, NY.
