Content distribution must complement your marketing. Therefore, it’s crucial to learn how to improve your content distribution strategies.
Any solid inbound marketing strategy plan must include exceptional content creation. It engages and entertains your leads, capturing their interest and guiding them through the buyer’s journey until they’re ready to convert into paying clients. However, this can only happen if the content is distributed. Therefore, learn how to improve your content distribution strategies in order to make the most of your content.
However, don’t panic if the term “content distribution” conjures up images of you tweeting a link to your blog. There are a variety of strategies to advertise your material. Some of them are traditional and others you may not have considered. Here are a few of the best methods for distributing material.
Medium: Publish your content for free.
A content publishing or republishing platform such as Medium is a terrific method to share and extend the shelf life of any of your work.
It’s simple and free to syndicate your material to Medium.
Therefore, simply republish a post from your blog one to two weeks after its original publication date. This is one of the best methods to get started with the service. You can also publish the first few paragraphs of your blogs and then link back to your website. This establishes a backlink presence and improves the SEO of your material.
Medium’s high-traffic top page is another amazing feature. You can be featured on it if your material achieves enough views or recommendations.
The Internet and Social Media (The Less Obvious Tips)
Sharing your content on social networking networks such as Facebook, Twitter, or LinkedIn, is a common practice.
However, there are ways to go beyond simply putting links to your information on these platforms. To begin, you may include a “social sharing” button on your blogs. This will encourage your internet readers to help you out.
When it comes to delivering material on social media, however, your team can create a customized message for each of your company’s social sites.
Another option to get further into social media distribution is to look for groups that are in your industry and publish your information there. That way you can reach your target audience rather than sending it out to your whole following. However, don’t post too often to these groups or sound too much like you’re spam or giving a sales pitch.
Publishing Your Content on LinkedIn
LinkedIn Publishing, like Medium, allows users to self-publish, distribute, and syndicate material.
This platform is ideal for creating mini-blogs for your executive team. In addition, it’s good for individual members of your marketing team to re-publish their work. They can take it from your corporate blog to their personal LinkedIn account.
Additionally, you can publish the first few paragraphs of a blog on LinkedIn. After that, re-direct users to your blog’s original link on our website, similar to how you could do it on Medium.
There are other benefits of releasing information on LinkedIn Publishing. One is that your connections will be notified whenever you publish something new that includes the title of your blog. This proactive approach increases the number of views and clicks on your material.
Email Signatures: Helping to Share Content
Using your company’s email signatures is an often-overlooked approach to sharing your material.
You can include content links in your signature. Additionally, you can have your whole marketing, sales, and customer service teams include links to your blog or landing pages in your emails.
The more signatures you collect, the more chances you’ll have to direct others to your material.
Perhaps you’re concerned that your signatures won’t be consistent throughout your various teams. If that’s the case, use Google Business or your in-house graphic design team to ensure a branded look.
Publicity is an important aspect of every business, especially content marketing.
Good old-fashioned public relations is one of the original ways to get your stuff out there.
Maybe you have a dedicated public relations specialist on staff. Perhaps you are ready to hire one. However, either way, you should present your finest material to industry magazines or journalists on a regular basis.
Do you want to do a good thing for your business’s credibility and internet traffic? Have your brand or company featured on an industry website or news channel.
However, journalists receive hundreds of emails per day. Therefore, you must do something to make your press release stand out. Therefore, try using things like thought-provoking subject lines or headlines.
There are tools to help distribute your content if you don’t have the time or capacity to reach out to journalists on your own.
Cision, for example, allows you to send your press releases to their newswire. This allows journalists who cover your industry to quote from it or republish it on their sites.
In addition, you can utilize the resource Help-A-Reporter-Out or HARO. This helps you identify opportunities to talk with a journalist about your firm or service. It can give you a quotation or other information in a news piece or industry publication.
Networks for Content Distribution
Do you want to know how to improve your content distribution strategies? A content distribution network or discovery platform can help you spread your latest posts for a fee or for free.
Outbrain and Taboola are two services that try to get your material placed at the bottom of high-profile blogs. Therefore, you may see them on places like Time, CNN, or ESPN.
In addition, you may make your own magazine with Flipboard, a news aggregator. You may choose which stories or information to highlight, post it, and then promote the link via social media or email campaigns. They, like Medium, feature a front page that highlights the most interesting stuff.
Blogging by Others
Guest blogging isn’t a direct way to disseminate your content. However, it is a way to spotlight and promote your writing on sites that are relevant to your target audience.
In addition, it improves your SEO and boosts your credibility. Furthermore, if you’re lucky, you might be able to form a solid partnership with a like-minded company.
You may backlink to your blog in your guest post. Additionally, you may include links to the most recent piece of content in your guest author bio. This allows you to use it as a content dissemination mechanism.
To Sum Up
Learning how to improve your content distribution strategies is an exercise in creativity. Therefore, when you’re ready to advertise your next blog or landing page, we hope you don’t just take social media at face value.
In fact, you should have more success disseminating your offers to your audience and beyond if you use some or all of these content distribution tactics.