Publishers big and small, faced with intense competition from Google and Facebook, look to increase their revenue streams for advertising. Lotame’s Jason Downie sat down with Chris Wood to map out the various paths in which publishers can monetize their data. For a long time, publishers sat on their data, staring each other down in a “detente.” But now Downie sees the tides turning. Established brands in the space are more willing to expand into real-world experiences. Or they could band together, like some are doing in Europe. Either way, it seems that we’re still in the very early stages of this new age of data-driven publishing.
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One on One: Jason Downie on the Future of Publishing
April 10, 2019