Consumer Campaign, Honorable Mention: Imposium

In response to the saturation in today’s video marketing world, Imposium partnered with LetGo and developed the LetGo Commercializer. allows merchandise sellers to generate a highly contextualized strategy Hollywood-style commercial for an item they’re selling online. Individual sellers can easily create one of four ads for their wares.

In only three months, the Commercializer produced over a million highly-shareable videos, increasing the chance they were seen and purchased online.

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