Reliant Interactive Media, Clearwater, FL, yesterday said Fitness Quest will handle the retail distribution of its Twist-A-Sizer exercise machine.
Reliant is currently producing a half-hour infomercial to launch the Twist-A-Sizer. The machine, which is built by Fitness Quest, Canton, OH, will be released to retail stores in the fall.
Celebrity Chubby Checker, who has lost 60 pounds using the Twist-A-Sizer will host the infomercial and embark on a national media tour to promote the product.