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Caples winners highlight strength of international work

Shackleton, Draftfcb New Zealand and Lester Wunderman were among the top winners at this year’s John Caples International Awards, held March 24 in New York. The John Caples International Awards, produced by Haymarket Media US in collaboration with the Caples Organization, honors the most creative solutions to marketing problems.

Shackleton Madrid won the Caples Best in Show for its “Quique the Head” campaign for jeans brand Diesel. The campaign took home multiple awards.

Lester Wunderman, founder and chairman emeritus of the agency that bears his name – and the man widely credited with coining the term “direct marketing” – won the prestigious Andi Emerson Award for his outstanding service and contributions to the direct marketing community.

Crispin Porter & Bogusky executive creative director Jeff Benjamin, best known as the man behind Burger King’s “Subservient Chicken,” won the Irving Wunderman Award. Benjamin leads the interactive teams at CP&B and has developed a reputation for creating engaging, viral work.

Leo Burnett Beirut won Courageous Client for its “Make a Move” campaign for client Exotica. Draftfcb’s “Mini Mostnificent” campaign for BMW New Zealand took home multiple Caples, including Best Art Direction and Best Copywriting.

There were a total of 22 Gold award winners, 42 Silver and 49 Bronze winners.

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