Magalogs catch on with fashion retailers
In an e-mail, Harper’s Bazaar editor Glenda Bailey describes the spring’s hot fashion trends — prints, soft tailoring…
Case study: Yankee Candle rolls out effort to thwart abandoned carts
Yankee Candle Company, a designer, manufacturer, wholesaler and retailer of scented candles, wanted to convert abandoned shopping carts…
Q&A with Jeff Gooding, Ace Hardware’s director of consumer marketing
Ace Hardware’s Jeff Gooding, director of consumer marketing, on how the hardware purveyor uses measurable marketing Q: What…
Two of the travel industry’s largest hotel companies face off on their direct marketing prowess
InterContinental Hotels Group 4,500 properties globally $16.8 billion in sales Marriott International 3,100 properties globally $10.9 billion in…
Q&A: Geoff Lewis, CEO of Topguest
There’s no shortage of geolocation apps these days, but relative newcomer Topguest aims to stand out for travelers.…
Dun & Bradstreet agrees to sell QED assets to MCH
Database company MCH Strategic Data said September 10 that it will acquire key assets of Quality Education Data…
New technology at heart of Ford integrated campaign for 2011 Edge
Ford is driving potential buyers to its website to learn more about its “MyFord Touch” technology in an…
Netflix strikes streaming deal with Nu Image/Millennium Group
Netflix said September 8 that it has reached a long-term deal to stream movies from independent film studio…
Private-sale e-commerce sites ride a second wave
After not hearing much over the summer about new private-sale e-commerce websites, all the rage earlier this year,…
Baby carrot growers target snackers with integrated effort
The baby carrot industry is conducting an integrated marketing campaign to convince consumers that the vegetable isn’t just…