Interactive SAP tool helps marketers identify marketing technology gaps
Today’s modern marketer is not suffering from a shortage of technology and tools to better understand and engage…
Review: TrendKite Aims To Lift PR measurement and reporting ROI
TrendKite Aims To Lift PR measurement and reporting ROI Loyal readers of this column are all too familiar…
What digital marketers can learn from ‘Xmas Jammies’
I’ll admit it. Viral videos drive me bonkers. Usually my ire is directed at what are, from my…
How PR pros can use TechCalendar to keep track of speaking opportunities for their clients
All technology PR professionals, have at some point woken up in a cold sweat from the following nightmare: …
PR pros can use Ocular8 to monitor media activity and their clients’ “share of voice”
Last Monday, PRSourceCode announced the availability of Ocular8, a media analysis and tracking tool or “Super Spider” built…
How will the Vocus-Cision merger impact PR professionals?
As PRWeek and other outlets reported in April, GTCR Valor Merger Sub, the private equity firm that recently agreed to…
Marketing automation is here, is content automation next?
The best part of watching a web video ad is that moment when you are offered the choice…
Out of marketing ideas? Try crowdsourcing them from your customers
Wouldn’t it be better if car trunks had built-in refrigeration for transporting groceries? What if the shower didn’t let out…
How to Generate Buzz and Briefings at Conferences and Trade Shows
My team’s in the thick of technology and security industry conference season for clients. We recently concluded support…
Celery: The startup you’ll need after your successful crowdfunding campaign
A column I wrote for The Hub in September of last year focused on how a growing share…