Creditors Question Kleid's Practices
The handling of rental income owed to list owners and managers by the Kleid Co. before it filed…
1-800-FLOWERS grows with Plow & Hearth purchase
With its purchase last week of a majority stake in cataloger Plow & Hearth, 1-800-FLOWERS has a platform…
Database Products & Service
ACORN, CACI/ PerformanceData The U.S. Marketing Systems Group of CACI International Inc., Arlington, VA, an international information technology…
Mailers Respond to McHugh's H.R. 22 Changes
The Mailers Coalition for Postal Reform focused on how postal rates are set in written comments submitted to…
Higher Infomercial Rates Push Marketers into Spots
Direct response industry pundits began declaring a year ago that the short form spot would once again be…
Ray Cook, Black Rock Hit Airwaves with Golf Infomercials
In an attempt to replicate the astonishing infomercial success of Adams Golf Inc., Austin, TX, several golf equipment…
Save on Media Buys: Air Profitable Commercials Only
The age-old guideline for making money in financial markets is: buy low, sell high. The direct response industry…
Reuters AdValue Network Plans to Target DRTV Buyers
Reuters America, the media and transaction management giant, hopes to sign up more DRTV media buyers to its…
Rate Hikes Scare Buyers: Competition for Cable Media Grows
As cable networks lure a bigger share of media dollars this year, direct response advertisers expect to be…
Paxson Venture with Guthy-Renker Appears Stalled
It appears that the programming joint venture between Guthy-Renker Corp., the DRTV marketing company in Palm Desert, CA,…