Site Adjusts Prices According to Demand
Internet start-up company MarketLive Inc., San Francisco, launched a computer-equipment liquidation site earlier this month that automatically adjusts…
Data Equals Gold
By the time readers catch up with the Metromail story on the front page, another twist may have…
Technology Funding Begins Online-Only Campaign to Raise Venture Capital
Investment firm Technology Funding, San Mateo, CA, will launch a two-year direct response campaign April 6 aimed at…
BVD to help Big Brothers Big Sisters increase volunteer numbers, donations
Underwear and T-shirt manufacturer BVD is teaming up with nonprofit organization Big Brothers Big Sisters of America (BBBSA)…
Retail Pharmacist an Untapped Opportunity
According to the most recent CNN/USA Today/Gallup poll, consumers rate pharmacists as No. 1 for honesty and ethical…
USPS Program Encourages Auto Firms to Increase Advertising Through the Mail
The U.S. Postal Service has rolled out a pilot marketing program to increase Standard A advertising mail by…
Burger King Beefs Up Kids Club
Fighting for share of stomach and top of mind, Burger King is aiming to strengthen its loyalty with…
Cendant, AIG in Bidding War for Insurance Company
The desirability of selling insurance directly to consumers is evident from the bidding war to acquire American Bankers…
Americans Rate Postal Service as the Top Federal Agency, Study Finds
Nine out of 10 Americans give the U.S. Postal Service the highest favorability rating among federal agencies, according…
USPS to Add Priority Mail Plants, Expand Sunday Delivery
EE Initiatives announced by the U.S. Postal Service will give direct marketers more parcel-delivery options and may step…