Don't Stymie Your E-Mail Plans
Many companies want to make the leap from direct marketing to direct e-mail marketing. They know that a…
ABI Divisions Will Move to NY Suburbs
RAMAPO, NY — American Business Information, Omaha, NE, will consolidate its East Coast operations at a new facility…
Repurposing Content: Make It Work for You
One of the simplest definitions of “repurposing” is the ability to re-form content or data to work with…
K-tel International Set to Spread Disco Fever Over the Internet
Can a company famous for music compilation titles like Flashback Fever and Disco Dynamite sell to consumers on…
Wunderman: Trend Is Disintermediation
SEATTLE — With the downsizing era over, disintermediation is emerging as the dominant business trend of the information…
USPS to Debut Mail System 'Just In Time'
The U.S. Postal Service is set to launch May 1 both its “Auto Day In The Mail” program…
CDMA convention attracts record numbers
TORONTO, Canada – A record 1,892 direct marketers attended the Canadian Direct Marketing Association’s (CDMA) annual trade show…
Company Uses Cigar Firm's Profits to Grow Design Group
Matt Goddard, the 27-year-old founder of Legacy International, Baltimore, a manufacturer of customized cigar bands, is riding the…
Production & Printing Briefs
Pitney Bowes Gets Personal Mailers can automate production of personalized direct mail with Pitney Bowes' DocuMatch Integrated Mail…
Broadway, First USA Launch Credit Card
In a branding initiative on the scale of a Broadway production, the League of American Theatres and Producers…