Firm Debuts Software That Blocks Banner Ads
Solid Oak Software Inc. recently unveiled filtering software that could cause concern among Internet advertisers. According to the…
From a 387-Year-Old Bible to Corn Flakes, Amway Offers It All
A 133-year-old U.S. flag and a 1611 edition of the King James Bible are among the more unusual…
Disney Surprised by Catalog's Staying Power
More than four months after testing the corporate gift market with a 32-page catalog of products ranging from…
New Pig adds skin-care products to lineup of industrial cleaners
With a clean, freshly scrubbed piglet as its mascot, there is no question which company the new Hoofmark…
The Best of Times … The Worst of Times
In many ways, these may be the best of times for marketers. Not only are there new worlds…
Database Products & Services
IntelliCIS, IntelliQuest The Marketing Information Solutions division of IntelliQuest, Atlanta, has announced the availability of the first three…
Kraft, TCI Take the Narrow View
Kraft Foods and cable-television operator Tele-Communications Inc. forged a deal last month that would enable the packaged foods…
System Makes Marketing Data Accessible
Two years ago, anyone who wanted to run database marketing campaigns on “merchant” relational databases like Oracle and…
Portes Energy Services Acts as Reseller
Natural gas and electricity provider Energis Resources, Edison, NJ, is tapping into the resources of a third-party provider…
Non-Profit Rolls Out German Test After Small Global Mailing
VIENNA, VA – The National Wildlife Federation plans to drop 25,000 catalogs in Germany this fall after mailing…