Marketing services company Snyder Communications, Bethesda, MD, has announced an agreement with iVillage, New York, to expand Snyder's Your Kids Marketing programs to the Internet via the iVillage's parent-information site, Parent Soup. The program is scheduled to start in April.
Snyder will use its WallBoard programs, which target dual-income households with young children in private institutional day-care centers, to support the Parent Soup/Your Kids Internet Web site. The WallBoard program will enable parents to access expanded editorial material and participate in live consumer polls and surveys that will each be sponsored by a Your Kids WallBoard advertised brand.
