Had CardsApp been around in the late 1990s, George Costanza could have been saved some back pain thanks to a lighter wallet. The loyalty/payment app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.
The app aims to go beyond user conveniences and build a full cloud-based loyalty ecosystem designed with merchants in mind, as well, by proving tools to create a digital loyalty card rather than physical ones. By creating such a loyalty system, the company maintains, merchants will be contributing to a greener world—greener for merchants and users alike, and simpler for users, who won’t need to carry a stack of cards in their wallet.
In addition, CardsApp keeps consumers updated with discounts from participating brands and boasts a spam-free policy; it sends users only the notifications they’ve opted in to receive. CardsApp also aims to protect users’ privacy; it prohibits merchants from viewing any personal information except such basic demographic information as age and gender. Whether this is a benefit to customers who want highly relevant offers—and the marketers who’d like to provide them—is a conversation for another day.
Alisa is really loving it.
@CardsApp really loving the app!
— Alisa savchenko (@Alisasavchenko1) April 11, 2013
Samuel loves it, too.
@CardsApp love the rewards feature, helps me getting some nice tshirts
— Samuel cane (@Samuelcane1) April 10, 2013
You can even wear it.
— Wearable Tech (@WearableTechCon) September 23, 2014
— A&W Apps&Wearables (@AeWdes) September 23, 2014
But not everyone is a fan.
@cardsapp Is it really necessary for you to spam our online store every day because we don’t use your service?
— Alex B. (@ayb) December 10, 2013