Customer relationship management firm Aegis Communications Group has sold the business and assets of Elrick & Lavidge, its marketing research division, to a wholly owned U.S. subsidiary of Taylor Nelson Sofres plc, a marketing information group.
Aegis president/CEO Herman M. Schwarz said that in the company's review of Aegis' position in the customer relationship management sector, “We concluded that the core research offerings of our marketing research division were no longer strategic for the company.
“It also has become increasingly clear that the clients and employees of Elrick & Lavidge are best served with a company concentrated on marketing research,” he said. “Our strategy is to focus on our core competency of delivering customer interaction solutions custom designed to improve service levels, reduce costs and increase revenue.
To this end, the Data Analytics Group that was housed in Elrick & Lavidge has not been included in this transaction and is now part of the core Aegis offering.”
Marketing research operations will continue in Atlanta; Kansas City, KS; Westchester, IL; Clarksville, TN and Cincinnati.
