AOL's Advertising.com Inc. introduced a new video advertising network that simplifies the video campaign execution process for advertisers and agencies by clubbing together ad buys and creative requirements.
The network from the Baltimore company lets video-enabled publishers supplement and streamline their video inventory. It also will offer advertisers premium pre-roll placements on a mass scale, the company said.
Advertising.com partnered with comScore Media Metrix to provide custom research and view-based reporting for video campaigns. Advertisers will receive analytical information on the reach and frequency of their pre-roll placements, the demographics of those seeing the campaign, the Web sites visited and the brand impact of such efforts.
Market researcher eMarketer claims online advertising revenue will cross $1 billion in a couple of years. This advertising will sit alongside the growing inventory of streaming video content that offers a near-television-like experience for online consumers.