Shop2u.com, Fairfax, VA, recently announced the addition of four more list brokerage partnerships to promote its cooperative e-mail program to catalog brokerage clients.
The new partners are Catalog Corp., Clark-Mackain, List Services Corp. and Walter Karl. The four firms have a total of more than 650 brokerage clients.
Through participation in the program, list brokers are able to offer catalog clients all of Shop2u’s e-commerce products, including e-Catalog, e-Catalog of the Week, e-Catalog Sponsorship, Lead and Inquiry Fulfillment, and Multi-Merchant e-Catalog.
Catalogers can use the program to include personalized electronic catalogs from Shop2u in their e-mail marketing efforts.
In conjunction with the list broker, Shop2u will create and deploy e-catalog campaigns and will provide the broker and the mailer with monthly reporting.
Shop2u will deliver the e-catalogs to existing customers and requesters as well as to prospects. Prospecting catalogers must agree to host a multimerchant e-catalog mailing to their house files in addition to outside lists.
Shop2u’s catalog clients include such merchants as The Company Store, Hammacher Schlemmer, Macy’s By Mail, Omaha Steaks and Panache.
Last month, list brokers 21st Century Marketing, Mokrynski & Associates Inc., RMI Direct Marketing Inc. and Uni-Mail List signed on with the program.