Acquia releases campaign management tool to compete with Adobe

Software company Acquia just launched a campaign management tool for agencies.

Acquia claims its new product, Campaign Cloud, is a faster, cheaper alternative to competitors such as Adobe Marketing Cloud.

“Traditional digital experience management solutions are too expensive and sometimes take longer to build than the campaign will last,” Acquia CEO Tom Erickson said in a statement.

Campaign Cloud allows agencies to produce and manage campaigns for multiple clients from a single dashboard. Other features include templates to ensure brand consistency; delivery to multiple channels including mobile devices; real-time user insights; audience targeting; and pre-built connections to integrate with existing CRM, analytics, and email and social marketing products.

The tool is built on Acquia’s open source software platform Drupal, which allows users to create their own websites and mobile apps. The company’s customers include Twitter, Mercedes-Benz, Warner Music Group, and Stanford University.

The Boston Globe recently called Acquia “one of the hottest tech companies” in the Boston area. Based in Burlington, Massachusetts, Acquia raised $50 million in its latest round of funding and is considering an IPO next year, according to the Globe. It has raised $118.6 million since its founding in 2007 and reported $68 million in revenue last year.

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