Agency: Sigma Marketing Group
Location: Rochester, NY
Year Founded: 1985
Number of offices: One
2009 Revenue: Direct: $9,800,000
Web site: http://www.sigmamarketing.com
Key executive: Kenyon Blunt, CEO
Major discipline/capability: Digital and Database marketing services including marketing analytics, strategy development, marketing technology integration, web development and campaign management services
Key clients: AAA, Avaya, Citizens Bank, FMC, MetLife, Nationwide, Shredit, Trend Micro, Xerox
Latest trends: Integration of online and offline behavior data for strategic marketing analytics, Distributed Marketing to support field and sales organizations, Sales Enablement solutions to deliver insights to sales forces.
Notable new campaigns: Nationwide Affinity Marketing, direct mail; Shredit, email, direct mail, web
