Agency: Publicis Modem
Location: New York
Year Founded: Modem Media founded in 1988; Publicis Modem in 2007.
Number of offices: 49 offices worldwide
2009 Revenue: N/A
Web site: www.publicismodem.com
Key executive: Jean-Philippe Maheu – Global CEO, Dani Nadel – President USA
Major discipline/capability:
Full service digital experience agency: website development, digital marketing, digital media buying/planning, mobile marketing/app development, search engine marketing, digital strategy and management, social media, measurement and analytics
Key clients:
LG Electronics, General Mills, Hasbro, Citi, Becks, PayPal, Cartier, L’Oreal, Sanofi Pastuer, Subway, Marriott
Latest trends:
From Direct Marketing to Digital Direct; from CRM to SRM; from Demographic Based Segmentation to Affinity & Behavioral Based Segmentation; from Branded Content to Crowdsourced and User Generated content; from Brand Site as Brochure to Brand Site as Content Hub; from the Value of Impressions to the Value of Sentiment and Influence
