Agency: Critical Mass Calgary
Location: Global: Calgary; US: Chicago
Year Founded: 1995
Number of offices: 8 offices in 5 countries
2009 Revenue: N/A
Web site: http://www.criticalmass.com
Key executive: Dianne Wilkins, Global CEO
Major discipline/capability: Insight & Planning, Experience Design, Experience Distribution (Includes Paid Media, Search and Influence Marketing capabilities), Technology Services, Marketing Science
Key clients: AT&T, Budweiser, Infiniti, Las Vegas Convention and Visitors Authority, Moen, Nissan
Latest trends: Distribution of experiences. Mobile. Proving the value of social media marketing.
