Cannes Lions 2018, one of the biggest celebrations of entertainment, film, marketing and advertising, kicked off this Monday. Here’s everything marketers need to know to make the most out of this year’s event — from must-see panels, notable speakers, and how to catch highlights if you can’t make the show yourself.
When is Cannes Lions 2018?
Cannes Lions 2018 runs from Monday, June 18, to Friday June 22.
If you’re traveling to the festival, click here for accommodation information and other services to help you get to the festival site.
How can I watch highlights of the Cannes Lions festival?
Can’t make it to the event this year? Cannes Lions will be live streaming presentations on their YouTube channel throughout the event.
For a full collection of streamed events, click here. You can also purchase a digital pass to experience the event online at any time.
What are the tracks at Cannes Lions 2018?
This year, the Cannes Lions festival is broken up into nine different tracks, with panels, presentations, and insights from hundreds of speakers from around the world. Here’s a breakdown of what to expect, with some suggestions on what marketers should look forward to most:
Communication
Speakers at a glance:
Glen Hartman, Accenture
Keith Weed, Unilever
Robert Wong, Creative Lab, Google
Steve Vranakis, Creative Lab, Google
Presentations we like:
Has Advertising Lost its Sense of Humour?
‘Made in China:’ Changing Global Perspectives of Chinese Brands
A World of Digital Innovation From China
Rebecca Minkoff on Modern Brand Building
How A Chicken Salesman Predicted the Future of Modern Media
Redefining Miss America in the Age of #MeToo
Click here for full track agenda
Craft
Speakers at a glance:
Andrew Robertson, BBDO
Piyush Pandey, Ogilvy
Hernan Lopez, Wondery
David Droga, Droga5
Presentations we like:
Unfaking It: How IKEA is Keeping It Real
Sex, Drugs and Rock ‘n Roll In Advertising
Putting Craft at the Heart of Creative Work
Click here for full track agenda
Entertainment
Speakers at a glance:
Warren Littlefield, HULU
Conan O’Brien, Comedian
Samira Wiley, Actress
Zoe Stainsby, Fuse
Presentations we like:
The Future of Storytelling: Engaging and Influencing Next-Gen Audiences
Future Five: Brands Using their Voice to make a Difference
15 Things We Learned About Branded Entertainment
Demonstrating ROI in Music and Brand Partnerships
Defining the New Relationship Between Artists and Brands
Click here for the full track agenda
Experience
Speakers at a glance:
Angela Ahrendts, Apple
Tor Myhren, Apple
Claudia Willvonseder, IKEA
Presentations we like:
What’s Coming Next in Branded Consumer Experience?
Reimagining the Retail Experience
eCommerce Safari: How L’Oréal Trailblazed the Online Beauty Market
Click here for the full track agenda
Good
Speakers at a glance:
Alex Weller, Patagonia
Tiffany R. Warren, Omnicom
Issa Rae, CoverGirl
Presentations we like:
Diversity – a Values Issue and Business Imperative – Requires Bold Action
Addicted to Likes: Consumers in the Age of Attention Armageddon
The Power of Big Tech Platforms
Click here for the full track agenda
Health
Speakers at a glance
Alison Lewis, Johnson & Johnson
Margaret Coughlin, Mount Sinai Health Services
Presentations we like
Johnson’s Reinvention in an Age of Skepticism
ALS: From Ice Bucket Challenge to Hope and Mobile Engagement
Click here for the full track agenda
Impact
Speakers at a glance:
Jason Heller, McKinsey and Company
Jason Levine, Mondelez
Sarah Hofstetter, 360i
Presentations we like:
Lessons from the World’s Best Campaigns
Chief Marketers’ Learnings From Cannes Lions
Upstream Creativity – The Effectiveness of Great Branding and Innovation
Making More Effective Mobile Creative
Click here for the full track agenda
Reach
Speakers at a glance:
Susan Wojcicki, YouTube
Amy Nelson, The Riveter
Carla Buzasi, WGSN
Presentations we like
Meaningful Connections Across Print, Digital, Film, Music and Entertainment
Fearless Change: A New Era of Boundary-less Marketing
A CMO’s Zeitguide to What Matters
Click here for the full track agenda
Innovation
Speakers at a glance:
Bastien Schupp, Renault
Scott Galloway, NYU Stern
Yogiraj Graham, Intel
Presentations we like:
Is Technology the Downfall or Saviour of Creativity?
How Will AI Shape the Future of Hollywood?
Why Blockchain Has the Potential to Change Advertising Forever
How to Deliver ROI on an Augmented Reality Campaign
Click here for the full track agenda
What are you most excited to see at Cannes Lions 2018 this year? Let us know in the comments below!
