“We’re highly focused on the big creative idea, and we use knowledge of consumer behavior to enable and execute what we do. We are a creative agency seeking to drive our clients’ business, whether selling products or services, by engaging a target audience in a highly relevant, unique and breakthrough way.”
— Paul Gunning, worldwide CEO
Since its founding in 2000, Tribal DDB has grown from a group of 18 independent b-to-b businesses into a top global interactive agency. Though its broad focus is creative digital marketing, Tribal DDB offers specialized services in nine “Centers of Excellence” that include Health, Mobile, eCommerce and Gaming.
Year founded: 1998
Headquarters: New York
Holding company: Omnicom
Number of offices: 55 offices in 36 countries
Web site: www.tribalddb.com
Major disciplines: Brand & interactive marketing strategy; ROI analysis & optimization; media planning & buying; social network/monitoring campaigns; mobile; interactive
Key accounts: Philips, Volkswagen, McDonald’ss, Pepsico, SallieMae
Agency challenges: Refining and expanding ROI models for brand clients while navigating ongoing innovation
