Nine out of every 10 consumers say they check their email every day, according to ExactTarget. So without a doubt, email campaigns continue to provide incredible access to customers and be a top-performing channel for marketers. Here’s a breakdown of the opportunities and challenges of email marketing in 2014 and beyond.
This is a teaser from the April 2014 issue of Direct Marketing News. The full April issue hits dmnews.com and your mailboxes on April 1. Watch out for it.
We know you love infographics. Check out some more Direct Marketing News originals.
