Janel Laravie has more than 15 years of product, marketing, and business management experience and serves as a thought leader in the digital marketing industry.
Laravie founded Chacka with the vision of offering digital marketing expertise to advertisers, focusing on a high level of technological integration that provides efficiencies to everyday digital marketing campaign management.
Marketing strategy: Spend every possible dollar capturing existing demand before spending one dollar creating more demand.
Defining moment: The president of a company I once worked for sat me down and told me I had a bright future there, but that I needed to distinguish between the right things and wrong things to learn
from others. This blunt conversation made me bucket my experiences into two categories: emulate or avoid, which has helped me learn from all of my experiences — good and bad.
Advice to young marketers: You will never know it all, so be eager to learn and understand differing perspectives.
