DMN Connect

DMN Connect will connect marketers to the future of the industry via thought leadership, tactical solutions, and ground breaking technologies that will inspire and provoke change within marketing.

Thursday, March 02 2017 Convene 810 Seventh Ave New York NY 10019

About

Change is the very core of evolution and DMN understands that marketers are now connecting to clients and consumers in new transformative ways.  Because of this, we have re-launched our annual Marketing & Tech Innovation Summit as DMN Connect. 

DMN Connect will connect marketers to the future of the industry via thought leadership, tactical solutions, and ground breaking technologies that will inspire and provoke change within marketing. 

The Details:

On March 2, DMN Connect begins; featuring a full day of Ted-Style talks, case study tutorials, thought leadership sessions, interactive workshops and innovative speakers. 

Pricing options are below.

Join us on Wednesday night, at the DMN Awards, a cocktail reception recognizing the most innovative data-driven marketing companies, campaigns, and personalities in a variety of fields.

Click here to read about previous years' ​Innovation ​​award winners and ​Summit speakers​ and sessions​, view video interviews, and more.

Speakers

Keith O'Brien

VP, Digital Strategy

Carrie Allen joined the Zipcar team in 2012, and has played a vital role in managing the brand, social and acquisition strategy both nationally and within Zipcar’s 25 North American markets. Since joining Zipcar, she has managed the launch of new integrated brand campaigns, revamped Zipcar’s social strategy and led the marketing department in restructuring process and procedure within its headquarters and across the company’s field markets. Prior to joining Zipcar, Carrie held multiple positions in marketing leadership at Toys“R”Us and Kaplan. Carrie is an alumnus of the University of Illinois and a passionate advocate for Alzheimer’s research as the president of AlzTogether.

Carrie Allen

Direct of Member Marketing

Dave has more than two decades of experience as a strategist and thought leader. As Selligent’s Chief Strategy Officer, Dave is responsible for corporate development and strategy. He heads the company’s strategic committee which oversees the company’s consumer-first marketing vision and aligns internal resources to make the vision a reality. Previously, Dave was a Vice President, Research Director, and award-winning analyst at Forrester Research, where he co-launched Forrester’s Customer Intelligence practice. He was also VP of Corporate Communications at DoubleClick, prior to its acquisition by Google. Dave grew up in Dublin, Ireland and received his bachelor’s degree from the National University of Ireland, Galway, and master’s degrees from Trinity College Dublin and the University of Stirling in Scotland. He lives in Florida with his wife and two children.

Dave Frankland

Chief Strategy Officer

Writer, editor, and online publisher with a varied background covering everything from marketing technology and SaaS in the enterprise to arts and entertainment.

Kim Davis

Executive Editor

Agenda

Thursday, March 2, 2017

8:00 AM - 9:00 AM

Breakfast & Registration

  • Breakfast & Registration
9:00 AM - 9:05 AM

Welcome

  • Welcome
9:05 AM - 9:25 AM

Beyond! Session

  • Editorial Content

This session will incorporate an innovative speaker outside of marketing that will excite, inspire and provoke change!

9:25 AM - 9:50 AM

Marketing Gems from the Sharing Economy

  • I-Impact Session

Who would have thought 10 years ago people would be comfortable with hitching rides and staying in homes of complete strangers. Hear how these successful sharing economy businesses built trust, transparency and transformation through a transformative marketing strategy.

Speaker(s)

  • Carrie Allen joined the Zipcar team in 2012, and has played a vital role in managing the brand, social and acquisition strategy both nationally and within Zipcar’s 25 North American markets. Since joining Zipcar, she has managed the launch of new integrated brand campaigns, revamped Zipcar’s social strategy and led the marketing department in restructuring process and procedure within its headquarters and across the company’s field markets. Prior to joining Zipcar, Carrie held multiple positions in marketing leadership at Toys“R”Us and Kaplan. Carrie is an alumnus of the University of Illinois and a passionate advocate for Alzheimer’s research as the president of AlzTogether.

  • Dave has more than two decades of experience as a strategist and thought leader. As Selligent’s Chief Strategy Officer, Dave is responsible for corporate development and strategy. He heads the company’s strategic committee which oversees the company’s consumer-first marketing vision and aligns internal resources to make the vision a reality. Previously, Dave was a Vice President, Research Director, and award-winning analyst at Forrester Research, where he co-launched Forrester’s Customer Intelligence practice. He was also VP of Corporate Communications at DoubleClick, prior to its acquisition by Google. Dave grew up in Dublin, Ireland and received his bachelor’s degree from the National University of Ireland, Galway, and master’s degrees from Trinity College Dublin and the University of Stirling in Scotland. He lives in Florida with his wife and two children.

9:50 AM - 10:20 AM

Influencer Activation –Monetizing Your Brand Through Your Tribe

  • I-Impact Session

Brands are always looking to build loyal followers and advocates, and there is no better way to do this than through your brand devotees. Learn impactful tools you can use to create conversation and sharable moments through your brand influencers.

10:20 AM - 10:50 AM

Time Out

  • Grab a coffee and snack and network with your fellow attendees
10:50 AM - 11:35 AM

Rapid Fire Session- Innovative Technology in Bites

  • 10:50 – 11:05: Rapid Fire 1 – What’s New
  • 11:05 – 11:20: Rapid Fire 2 – What’s Hot
  • 11:20 – 11:35: Rapid Fire 3 – What’s Next
11:35 AM - 12:00 PM

Organizational Transformation – Bold Moves to Help Rebuild A Brand

  • Aha!

Hear a first-hand account on how to go from tired systems and mediocre marketing to rising revenues via innovation, community building and organizational transformation.

12:00 PM - 1:00 PM

Lunch & Learn Roundtable

  • Conference Lunch
1:00 PM - 1:25 PM

Cross Device G-Spot – Ways to Make Your Data Work Harder For You

  • DMN Digital Insights

Hear optimization strategies that will help you deliver campaign efficiencies across platforms.

1:00 PM - 1:25 PM

Creativity in Email Marketing – How to Drive User Interaction

  • DMN Email Insights

The goal of any good email campaign is to drive user interaction, high click through rates and business conversion. Learn how to make a lasting impression with creative email solutions that will help increase the popularity of your campaigns.

1:30 PM - 1:55 PM

Cross Device Analytics That Work!

  • DMN Analytics Insights Topic 2

There are real challenges in recognizing multiple forms of IDs of an individual across devices, and this session will provide you with a smarter view of digital analytics and data science that will work across channels.

1:30 PM - 1:55 PM

What’s Next in Programmatic – Key Trends to Watch

  • DMN Technology Insights Topic 2

With the continual evolution of Programmatic, this session will take an in-depth look at the changing trends within the ad landscape you should be watching closely.

2:00 PM - 2:30 PM

Time Out

  • Grab a coffee and snack and network with your fellow attendees
2:30 PM - 2:55 PM

Breaking Through the Clutter

  • Breaking Bad Session

With the explosion of online noise and content clutter, the need to provide relevant campaigns and targeted advertising delivery is more important than ever. Learn strategies to help you forge a much deeper, more meaningful connection with your customers via authentic ad inspiring content.

2:55 PM - 3:20 PM

The Fundamentals of Marketing Attribution

  • I-Impact Session

Marketing attribution determines how your organization credits leads across multiple campaigns and touch points. With the plethora of marketing channels, what use to be simple within this area is now more complex. This session will provide you with a roadmap on what you need to know about attribution and how to allocate this properly within your marketing budget.

3:20 PM - 3:35 PM

Time Out

  • Candy Crush Break
3:40 PM - 4:05 PM

Ways to Create a Seamless Journey for Customers through Wearables

  • Aha!

Learn how to capitalize on the connectivity of wearable devices to create a more seamless experience for on-the-go shoppers.

4:05 PM - 4:30 PM

Why You Need to Target Unconventional Devices in Your Marketing Strategy

  • I-Impact Session

Beyond smartphones and tablets; gaming consoles, smart TV’s, and wearables are consuming a good chunk of consumer’s time. Gain an understanding on why, when and how you should include these devices into your marketing mix.

4:30 PM - 5:00 PM

How to Become a Data Driven Marketing Power – Case Study Presentation

  • I-Impact Session

Hear how a company's uncommon marketing acumen grew it’s brand into a household name.

4:30 PM - 5:00 PM

Closing

  • Closing Reception & Fun Park!

Sponsors

Details & Pricing

VENUE

Convene
810 Seventh Ave
New York, NY 10017

DATE & TIME

Thursday, March 2
DMN Connect:
8:00 AM - 5:00 PM

TICKETS

Individual Ticket 
Standard Rate: $429 

Groups 2-5
Standard Rate: $395 

Groups 6-10
Standard Rate: $375

Connect + Awards Ticket - 
Standard Rate: $595

More info on tickets here

Group Rates Available!
Get more info here

Purchase your tickets today! Click here to buy.

Contact Us

For questions regarding content, please contact
Monique Ruff-Bell at monique.bell@haymarketmedia.com or 646.638.6059


For questions regarding sponsorship, please contact 
Greg Zalka at greg.zalka@haymarketmedia.com or 646.638.6027


For questions regarding the event, please contact 
Amanda Hassler at amanda.hassler@haymarketmedia.com or 646.638.6023


For questions regarding partnerships, please contact 
Anna Di Pietro at anna.dipietro@haymarketmedia.com or 646.638.4709