The showcase of what's possible when marketers harness technology

Thursday, March 10 2016 Convene 810 Seventh Ave New York NY 10017

About

Marketing&Tech Innovation Summit is the showcase event dedicated to exploring ways in which marketing technology enhances marketing performance. On March 9 & 10 in New York, we'll reveal how marketing teams are using conventional and cutting-edge technologies—and collaborating with technologists—to innovate their marketing and improve business performance.

With an overarching content focus on ways to personalize, enhance, and evolve the way customers interact with brands, this event will feature keynote speakers, expert panel discussions, interactive roundtables, and in-depth marketing workshops on multiple ways to succeed in today's ever-evolving marketplace. Speakers will share deep insight into such topics as: 

  • How chief marketers should restructure their organizations to adapt to today's digital realities
  • Ways that marketers and tech teams can share data to create more relevant and real-time customer experiences across channels
  • Cross-departmental strategies for content marketing innovation, deployment, and engagement


The Details:

Kicking off on March 9, Day 1 will feature a half-day of workshops focused on content from The Hub, the definitive marketing technology resource.

The Summit begins on Day 2 with a full day of sessions that explore impactful customer experiences across all marketing channels. 

Pricing options for one or two day passes are below.

The party continues on Thursday night at the Marketing&Tech Innovation Awards, a cocktail reception where we'll honor the strategy, technology, and people behind notable marketing innovations from the past year.

Click here to read about previous years' ​Innovation ​​award winners and ​Summit speakers​ and sessions​, view video interviews, and more.

Speakers

Shannon Chenoweth is the Market Research Manager at Stanley Black & Decker focused on the Professional Power Tools & Outdoor Equipment Brands. She has been with the company for 3 years and previously worked at Procter & Gamble for 23 years doing Products Research in the Cosmetic and Fragrance Division.

Shannon Chenoweth

Market Research Manager, Stanley Black & Decker

John Dokes sets the direction and velocity of marketing for AccuWeather as its Chief Marketing Officer and is General Manager of the AccuWeather Network. He has over 20 years of marketing experience with world-renowned brands including Marvel Entertainment and Viacom-MTV Networks. As General Manager of the AccuWeather Network, he plays a vital role in guiding the network’s development and expansion, continuing to strengthen the only “All Weather, All the Time” national HD weather network through innovative programming and proprietary forecast offerings to serve its growing audience. In his role as Chief Marketing Officer, Dokes oversees AccuWeather’s strategic branding and marketing. He has helped to reinvent the brand of this worldwide weather leader, for both consumer and business audiences. Dokes has a proven track record launching new products and new divisions and a history of driving multi-million dollar revenue gains through digital and traditional marketing.

John Dokes

CMO, AccuWeather & General Manager, AccuWeather Network

In addition to being the author of the best-selling CRM at the Speed of Light, Paul Greenberg is the Managing Principal of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM and customer engagement strategic services. He is a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the authoritative training for the CRM industry. His book, CRM at the Speed of Light: Social CRM Strategy, Tools, and Techniques for Engaging Your Customers, now in its fourth edition, is in 9 languages and been called “the bible of the CRM industry”. It has been used by more than 70 universities as a primary text. Paul has also authored two other books including “E-Government for Public Officials” (Thompson Publishing, 2003). A new book on customer engagement, “The Commonwealth of Self-Interest” (Harvard Business Press) will be out in early 2016.

Paul Greenberg

Managing Principal, The 56 Group, LLC

Stephanie Miller is a relentless customer advocate and a champion for marketers creating memorable customer experiences. An experienced marketing technology strategist and thought leader, she serves as VP, Digital Strategy for NewFoodEconomy.com, the business magazine of the food movement, and is also a busy mar-tech consultant. Using digital marketing and CRM expertise, she helps sophisticated marketers balance the right mix of people, process and technology to optimize a data-driven content marketing strategy. She speaks and writes regularly and leads several industry-wide initiatives.

Stephanie Miller

VP, Digital Strategy, NewFoodEconomy.com

Ryan Bonifacino is a Principal at Mount Cuba Capital and was most recently Chief Marketing Officer & SVP Digital at Alex and Ani overseeing ecommerce, marketing, public relations, advertising and digital customer experience, previously having served as VP Digital Strategy, Director and Strategic Advisor to the company beginning in 2010. With over 1,200 employees and annual revenues over $350 million, Alex and Ani is one of the fastest growing mid-sized retailers in North America, operating a multi-channel business model that includes over 50 inline retail stores, thousands of global retail partners and multiple e-commerce and digital properties. Prior to Alex and Ani, Ryan was a Principal at Hedgeforce, a hedge fund and marketing firm that provided agency and consulting services to alternative investment managers for marketing to both private and institutional investors. Ryan lives in New York City and is an active investor and advisor in early and growth stage technology ventures and alternative investment funds. Ryan is an award recipient of Direct Marketing News’ “40 Under 40,” Brand Innovators “40 Under 40,” iMedia 25 and also is a member of the Board of Directors of Tuesday’s Children and member of Advisory Boards at the Global Retail Marketing Association, Total Retail Magazine, LIM College, University of Rhode Island’s Harrington School of Communication and Media, EKN Research and Brand Innovators. In addition, Ryan serves as an advisor with New York Fashion Tech Lab, to which he is a Founding Member. Ryan holds a BSBA with dual majors in Marketing and Management from the University of Delaware’s Alfred Lerner College of Business and Economics.

Ryan Bonaficino

Principal, Mount Cuba Capital

Michelle Gudema is Director, Marketing Capabilities for The New York Times. She's currently responsible for evaluating, recommending and implementing short and long term technology capabilities to drive Marketing innovation. Prior to joining The Times, Michelle ran Digital Marketing Operations for The Wall Street Journal's Digital Network at Dow Jones where she upgraded their marketing email technology to enable automation and personalization for Circulation and Brand Marketing plus she managed a team responsible for creating and publishing all marketing promotions and campaigns. Previously Michelle held senior Marketing Operations roles at Barnes & Noble, Pearson Education, Time Inc. and Bertelsmann. Michelle has extensive Ecommerce, Digital Marketing, Email Operations, CRM, Project Management, Customer Care, Book Publishing and Media experience. Her primary area of focus throughout her career has been on leveraging technology, people and process to improve operating efficiencies, increasing customer satisfaction and lowering costs while supporting rapid sales growth.

Michelle Gudema

Director, Marketing Capabilities, The New York Times

With over 25 years industry experience, Alan has led award winning integrated agency creative departments since 2006. He possesses an expansive knowledge of sectors and is a master of the complete creative process, from brand creation to lead generation. With a passion for big ideas, he promotes an “ideas first, channels second” mentality within his teams and always looks for ways to encourage disruptive and brave creative decisions from his clients. He leads all of Harte Hanks creative relationships with global brands including Samsung, Microsoft, Coca Cola and Google and loves to devise ground breaking campaigns that drives engagement and delivers ROI.

Alan John Kittle

Global Executive Creative Director, Harte Hanks

Jay is the head of Marketing Technology at Healthgrades, bringing over 15 years of experience in technology across multiple business sectors including digital media, financial services, retail, CPG and healthcare. A graduate of SapientNitro’s CMTO University, a globally recognized program to develop marketing technologists, Jay has provided marketing technology strategy and solution architecture for Fortune 500 clients including Regions Bank, Cigna, Google, Carnival Cruise Lines, etc.

Jay Wilson

VP, Marketing Technology and Omni-Channel Platforms, Healthgrades

Steve Jacobs serves as the Chief Product Officer and Head of Growth Marketing of Gilt, where he is responsible for overseeing the company's technology and product execution and strategy. He also leads the company's Demand Marketing efforts. Jacobs joined Gilt in August 2009. Prior to Gilt, Jacobs headed up the High Performance Computing group at Merrill Lynch, where he managed globally distributed teams that were focused on maximizing grid efficiency for the many thousands of servers used for pricing and risk calculations. Before entering financial services, Jacobs was the CTO of Poindexter Systems, an online ad personalization and targeting company subsequently acquired by RocketFuel. In his five years there, Jacobs was responsible for development, architecture and operations. Jacobs holds a PhD in electrical engineering from Columbia University. He is a founding member of DoSomething.org's technical advisory board and is also on the Board of Advisors for Zaius, a marketing automation platform.

Steve Jacobs

Chief Product Officer & Head of Growth Marketing, Gilt

Andrew Sofer is the Manager of Business Intelligence & Analytics (BIA) for the 2015 National League Champion New York Mets. Managing a team of analysts and developers, he helps oversee the organization's reporting and CRM operations. BIA also functions as an internal consulting group, helping other departments use data to make strategic business decisions. Prior to working for the Mets, Andrew studied Economics at Brandeis University, where he was an internationally ranked épée fencer.

Andrew Sofer

Manager, Business Intelligence and Analytics, New York Mets

Fiona Green

Director and Co-Founder, Winners

Ben Nickerson

Manager of Marketing Operations, Boston Celtics

Ian Akehurst is VP, Marketing Analytics & Media for KAYAK, where he oversees North American media activity. Prior to joining KAYAK,Ian worked for Omnicom Media Group, focusing on integrating analytics and data with the development of global media strategies for clients across a range of sectors. He started his career in in GroupM’s econometrics modeling teams focusing on media investment performance for clients across Europe. Ian holds a BSc(Hons) in Economics and Econometrics from the University of Southampton.

Ian Akehurst

VP, Marketing Analytics & Media, Kayak

An experienced and knowledgeable CEO and entrepreneur, Yacov is passionate about people, culture, and helping companies grow through the use of technology. He is Founder and CEO of Orion Global Solutions, a boutique cloud advisory focused on the Salesforce platform, in particular sales and marketing solutions. A 30-year veteran of the customer relationship management (CRM) industry, Yacov is one of the pioneers of CRM implementation professional services. Prior to Orion, Yacov grew Infinity Info Systems, a company he founded in 1987, into one of the top CRM providers in North America with 90+ employees before selling in 2014. In 2015, Yacov launched Orion which focuses on helping clients leverage the sales and marketing solutions of the Salesforce platform, the world’s largest CRM company.

Yacov Wrocherinsky

Founder & CEO, Orion Global Solutions

Vijay Chittoor is the CEO & co-founder of Blueshift, a Segment-of-One marketing automation company that enables consumer marketers to drive hyper-personalized marketing across all digital marketing channels. Vijay has a wealth of experience in the big-data, marketing technology and e-commerce domains. Previously, he was the CEO & co-founder of Mertado, an e-commerce company acquired by Groupon to become Groupon Goods, which rapidly became a $1B+ annual GMV business. He was also an early employee at Kosmix, a big-data & semantic technology startup that was later acquired by Walmart and re-branded as @WalmartLabs. A former consultant with McKinsey & Co., Vijay is a graduate of Harvard Business School’s MBA Program. He also holds Bachelor’s and Master's degrees in Electrical Engineering from the Indian Institute of Technology, Bombay.

Vijay Chittoor

CEO & Co-founder, Blueshift

Dr Maruthi Viswanathan is the Founder and Chief Executive Officer of a digital startup RxPrism Health Systems located in the Silicon Valley of India. A physician by education, Dr Maruthi is a dynamic visionary with international expertise in scientific education, medico-marketing communication, medical simulations, mobile applications, and innovative healthcare systems for patients and healthcare providers alike. Dr Maruthi has developed a unique 3-D software for scientific visualization and has several copyrights to his credit. An innovator par excellence, he has ideated, designed, and deployed a multitude of digital options for the top pharmaceutical companies worldwide. In his previous capacities, Dr Maruthi has pioneered numerous healthcare innovations, established sustainable business associations with stakeholders across the globe, and brought together resourceful minds and led multifaceted teams to deliver turnkey solutions. His creativity and digital innovations have been hugely acknowledged and rewarded by numerous international forums, such as RxClub, MarCom, Hermes, Webby, and New York Festivals®.

Dr. Maruthi Viswanathan

Founder & CEO, RxPrism Health Systems

Matt is COO and co-founder of Accordant Media. He has been a business builder on the cutting edge of digital marketing innovations for 15 years: instrumental in the development of Atlas, launching one of the first SEM practices and the first agency trading desk at Razorfish before co-founding Accordant. While at Avenue A/Razorfish, Matt saw the rise of search marketing as a separate and distinct discipline and launched the industry’s first search marketing practice eventually growing it to $100MM+ billings.

Matt Greitzer

COO & Co-founder, Accordant Media

As Senior Sales Consultant at Domo, David helps executives implement data-driven solutions using Domo’s leading business management platform. With experience as a BI Analyst and Technical Consultant, David turns a myriad of information into a profitable business. When he’s not saving the world from siloed reporting solutions, you can find him enjoying Utah's Wasatch Mountains with his wife and labradoodle.

David Johnson

Senior Sales Consultant, Domo

Jessica Hodges is an nine-year veteran of the 116-year old New York Automobile Show, the largest publicly attended show of its kind in North America. Jessica heads up the Show’s social media and online properties and is responsible for developing promotional projects and other special programs to enhance the Show’s mobile and online presence. She is also responsible for creating and selling all the events sponsorship packages, developing and executing news worthy special events to drive ticket sales, growing public following and satisfying sponsor interests. Jessica is frequently quoted in the media on social media issues and has been a guest speaker at several important exhibition and technology conferences. Last year, the Show attracted over 1 million visitors, unveiled 62 never-before seen vehicles at 21 press conferences, attracted media from every corner of the globe, that produced over 1.3 billion social media impressions. This year, the Show generated 300m+ in economic impact for the City of New York.

Jessica Hodges

Head of Marketing and Social Media, New York International Auto Show

Michael leads Global Social Strategy for Western Union, a global F500 company. He works to evangelize social engagement and ignite all departments to leverage social media in all communications at Western Union. Michael partners with marketers and agencies across the globe to facilitate content and engagement strategies, align programs to business goals, provide analysis, oversee development, production, presentation, evaluation, measurement and governance of country-level and diaspora community social programs.

Michael Fenech

Global Social Strategy, Western Union

Alon has been working with huge data sets long before "big data" became a thing. His career led him from pioneering the use of data for bioinformatics and pharmaceutical development at Compugen to Google, where he led Product Management for the machine learning system powering Google's search ads. After Google, and prior to founding Origami Logic, Alon moved on to Facebook as the lead Product Manager for the entire ads backend, where he oversaw the launch of core products such as Feed Ads and Optimized CPM.

Alon Amit

Co-Founder and VP, Product, Origami Logic

Chris Polos is Vice President of Taxi Media for Verifone Media, a leading provider of services and content for the advertising industry’s fastest-growing digital networks. Based in New York City, Verifone Media is a division of Verifone, Inc., a 30-year leader in the electronic payments space that is leveraging its 27 million payment terminals installed around the globe to transform everyday transactions into opportunities for connected commerce. Verifone Media focuses on digital out-of-home networks delivering fresh, high-impact experiences to mobile, on-the-go consumers via digital screen networks deployed in gas pumps, convenience stores, in-Taxi TV and taxi top displays. Polos is responsible for overseeing Verifone Media’s expanding taxi media platform, which delivers more than 1.5 billion daily impressions across 25 cities and is one of the largest digital out of home advertising networks in the world. Prior to Verifone, Polos served as Senior Vice President of Operations at SimulMedia, a pioneer in audience-based television ad targeting, and TACODA, the leader in audience-based Internet advertising where he was Vice President of Sales and Account Management.

Chris Polos

Vice President, Taxi Media, Verifone Media

Robert McDaniel

VP of Marketing, Evite

David Sendroff is a technologist and entrepreneur with over 15 years of experience in the computer hardware, software, and network administration systems field. He is the founder of Forensiq, an award winning solution used to fight ad fraud. Prior to Forensiq, David was the CIO of Spire Vision (now part of Zeta Interactive), a marketing firm that he grew from startup through acquisition to Caivis. David holds a B.S. in Computer and Information Science from the University of Maryland.

David Sendroff

Founder & CEO, Forensiq

Chuck brings over 25 years of technology and CRM experience to his role at RedPoint, where he leads the team responsible for defining and implementing modern, scalable marketing technology solutions for RedPoint’s domestic and international clients.

Chuck Ott

Vice President, Global Customer Solutions, RedPoint Global

Gwendolyn Lefevre

Vice President, Marketing Operations & Digital Marketing, Bottomline Technologies

After a successful career as a Supply Chain, Operations and Financial Management executive, James is now sharing his expertise and knowledge with the next generation of business leaders. James has over 30 years of experience driving and delivering transformational business results through value creation and cost effective business operations in both the B2B and consumer products industries. His focus was always on the customer, aligning all operational areas to focus on satisfying the customer. He advises companies in developing operational excellence and effective business processes.

James King

Director, Orion Global Solutions

Vanessa Rodriguez

Vice President, Activation, GREY

Michael Schoen

Vice President of Marketing Services. Neustar

Derk Landes

Director of Analytics, Annalect

Jose Cebrian

Vice President and General Manager of Email and Mobile Messaging, Merkle

Vivek is leading the charge to make email a more dynamic and relevant communication channel for marketers and consumers. With a background in both sales and product development, Vivek brings a potent combination of engineering talent and business savvy to his role as Movable Ink's CEO. Prior to co-founding Movable Ink, Vivek headed Eastern North American and EMEA sales for Engine Yard. Earlier in his career, he held senior roles at Blue Martini and Cisco Systems. Vivek graduated with a BS in Computer Science from the Rensselaer Polytechnic Institute.

Vivek Sharma

CEO & Co-founder, Movable Ink

Aaron Cano

Principal, AC Consulting Services

Ginger Conlon

Editor in Chief, Direct Marketing News

Stan Rapp

Cofounder, RAPP agency

JC Medici serves as Rocket Fuel's National Director of Politics and Advocacy. He is the perfect embodiment of the saying: “If you do what you love, you'll never work a day in your life”. With over 14+ years of digital and advertising experience in the DC and New York markets, JC brings his a passion, energy, and expertise to help launch precise, performance-driven campaigns for an array of clients including political candidates, influential advocacy groups, Super PACs, and grassroots organizations.

JC Medici

National Director of Politics and Advocacy, rocketfuel

Agenda

Day 1: Wednesday, March 9, 2016

Workshops - Hub Content

1:00 PM - 1:30 PM

Align Your Customer-Facing Processes – Ways to do it Right!

  • Panel

Creating a cohesive, targeted customer experience across marketing, sales, and service departments requires rethinking shared processes and supporting them with the right technologies. This panel will discuss how to align customer-facing teams and select the technologies that will best connect them.

Speaker(s)

  • After a successful career as a Supply Chain, Operations and Financial Management executive, James is now sharing his expertise and knowledge with the next generation of business leaders. James has over 30 years of experience driving and delivering transformational business results through value creation and cost effective business operations in both the B2B and consumer products industries. His focus was always on the customer, aligning all operational areas to focus on satisfying the customer. He advises companies in developing operational excellence and effective business processes.

  • Shannon Chenoweth is the Market Research Manager at Stanley Black & Decker focused on the Professional Power Tools & Outdoor Equipment Brands. She has been with the company for 3 years and previously worked at Procter & Gamble for 23 years doing Products Research in the Cosmetic and Fragrance Division.

  • An experienced and knowledgeable CEO and entrepreneur, Yacov is passionate about people, culture, and helping companies grow through the use of technology. He is Founder and CEO of Orion Global Solutions, a boutique cloud advisory focused on the Salesforce platform, in particular sales and marketing solutions. A 30-year veteran of the customer relationship management (CRM) industry, Yacov is one of the pioneers of CRM implementation professional services. Prior to Orion, Yacov grew Infinity Info Systems, a company he founded in 1987, into one of the top CRM providers in North America with 90+ employees before selling in 2014. In 2015, Yacov launched Orion which focuses on helping clients leverage the sales and marketing solutions of the Salesforce platform, the world’s largest CRM company.

1:30 PM - 2:15 PM

Data Access and the DMP

  • Panel

What exactly is a data management platform and do you really need one? This session will discuss the pros and cons, as well as what marketers need to do to use DMP successfully.

Speaker(s)

  • Ian Akehurst is VP, Marketing Analytics & Media for KAYAK, where he oversees North American media activity. Prior to joining KAYAK,Ian worked for Omnicom Media Group, focusing on integrating analytics and data with the development of global media strategies for clients across a range of sectors. He started his career in in GroupM’s econometrics modeling teams focusing on media investment performance for clients across Europe. Ian holds a BSc(Hons) in Economics and Econometrics from the University of Southampton.

  • Matt is COO and co-founder of Accordant Media. He has been a business builder on the cutting edge of digital marketing innovations for 15 years: instrumental in the development of Atlas, launching one of the first SEM practices and the first agency trading desk at Razorfish before co-founding Accordant. While at Avenue A/Razorfish, Matt saw the rise of search marketing as a separate and distinct discipline and launched the industry’s first search marketing practice eventually growing it to $100MM+ billings.

2:15 PM - 2:45 PM

Afternoon Networking Break

2:45 PM - 3:20 PM

Mapping People, Processes, and Dollars to New Marketing Technologies

  • Workshop

The glut of marketing technologies not only necessitates new ways of doing marketing, but also requires rethinking of staff, processes, and budgets. This session will dive into how marketing leaders are tackling these issues to ensure they are getting the most from their technology investments.

Speaker(s)

  • John Dokes sets the direction and velocity of marketing for AccuWeather as its Chief Marketing Officer and is General Manager of the AccuWeather Network. He has over 20 years of marketing experience with world-renowned brands including Marvel Entertainment and Viacom-MTV Networks. As General Manager of the AccuWeather Network, he plays a vital role in guiding the network’s development and expansion, continuing to strengthen the only “All Weather, All the Time” national HD weather network through innovative programming and proprietary forecast offerings to serve its growing audience. In his role as Chief Marketing Officer, Dokes oversees AccuWeather’s strategic branding and marketing. He has helped to reinvent the brand of this worldwide weather leader, for both consumer and business audiences. Dokes has a proven track record launching new products and new divisions and a history of driving multi-million dollar revenue gains through digital and traditional marketing.

  • Michelle Gudema is Director, Marketing Capabilities for The New York Times. She's currently responsible for evaluating, recommending and implementing short and long term technology capabilities to drive Marketing innovation. Prior to joining The Times, Michelle ran Digital Marketing Operations for The Wall Street Journal's Digital Network at Dow Jones where she upgraded their marketing email technology to enable automation and personalization for Circulation and Brand Marketing plus she managed a team responsible for creating and publishing all marketing promotions and campaigns. Previously Michelle held senior Marketing Operations roles at Barnes & Noble, Pearson Education, Time Inc. and Bertelsmann. Michelle has extensive Ecommerce, Digital Marketing, Email Operations, CRM, Project Management, Customer Care, Book Publishing and Media experience. Her primary area of focus throughout her career has been on leveraging technology, people and process to improve operating efficiencies, increasing customer satisfaction and lowering costs while supporting rapid sales growth.

  • Stephanie Miller is a relentless customer advocate and a champion for marketers creating memorable customer experiences. An experienced marketing technology strategist and thought leader, she serves as VP, Digital Strategy for NewFoodEconomy.com, the business magazine of the food movement, and is also a busy mar-tech consultant. Using digital marketing and CRM expertise, she helps sophisticated marketers balance the right mix of people, process and technology to optimize a data-driven content marketing strategy. She speaks and writes regularly and leads several industry-wide initiatives.

  • Steve Jacobs serves as the Chief Product Officer and Head of Growth Marketing of Gilt, where he is responsible for overseeing the company's technology and product execution and strategy. He also leads the company's Demand Marketing efforts. Jacobs joined Gilt in August 2009. Prior to Gilt, Jacobs headed up the High Performance Computing group at Merrill Lynch, where he managed globally distributed teams that were focused on maximizing grid efficiency for the many thousands of servers used for pricing and risk calculations. Before entering financial services, Jacobs was the CTO of Poindexter Systems, an online ad personalization and targeting company subsequently acquired by RocketFuel. In his five years there, Jacobs was responsible for development, architecture and operations. Jacobs holds a PhD in electrical engineering from Columbia University. He is a founding member of DoSomething.org's technical advisory board and is also on the Board of Advisors for Zaius, a marketing automation platform.

3:25 PM - 4:00 PM

Shoot Out: Managing the Shift to Customer-Led Marketing

  • Workshop

There is a dramatic shift underway from brand-initiated marketing to consumer-driven marketing. This session will help marketers manage and plan strategically for this new age of B2C marketing automation by sharing insights into: What are the key differences between a brand-initiated & consumer-driven marketing approach? Why now? What are some powerful examples of consumer-driven campaigns? How do you manage the complexity of data, interactions, context, and behavior to create personalized communications?

Speaker(s)

  • Vivek is leading the charge to make email a more dynamic and relevant communication channel for marketers and consumers. With a background in both sales and product development, Vivek brings a potent combination of engineering talent and business savvy to his role as Movable Ink's CEO. Prior to co-founding Movable Ink, Vivek headed Eastern North American and EMEA sales for Engine Yard. Earlier in his career, he held senior roles at Blue Martini and Cisco Systems. Vivek graduated with a BS in Computer Science from the Rensselaer Polytechnic Institute.

Sponsored by : Movable Ink

4:00 PM - 4:45 PM

Intelligent Connection Roundtables

  • Coffee & Snacks Provided

These intelligent connection roundtables will provide a forum for marketers to exchange ideas and perspectives regarding technological, tactical, and strategic challenges and opportunities in real time. The 7 roundtable topics include how to:

  • 1. How to Target the Right Customers with Social, Behavorial and Other Data Tools

Speaker(s)

  • Vijay Chittoor is the CEO & co-founder of Blueshift, a Segment-of-One marketing automation company that enables consumer marketers to drive hyper-personalized marketing across all digital marketing channels. Vijay has a wealth of experience in the big-data, marketing technology and e-commerce domains. Previously, he was the CEO & co-founder of Mertado, an e-commerce company acquired by Groupon to become Groupon Goods, which rapidly became a $1B+ annual GMV business. He was also an early employee at Kosmix, a big-data & semantic technology startup that was later acquired by Walmart and re-branded as @WalmartLabs. A former consultant with McKinsey & Co., Vijay is a graduate of Harvard Business School’s MBA Program. He also holds Bachelor’s and Master's degrees in Electrical Engineering from the Indian Institute of Technology, Bombay.

Sponsored by : Blueshift Labs

  • 2. Improve customer care via effective interaction technologies

Speaker(s)

  • Dr Maruthi Viswanathan is the Founder and Chief Executive Officer of a digital startup RxPrism Health Systems located in the Silicon Valley of India. A physician by education, Dr Maruthi is a dynamic visionary with international expertise in scientific education, medico-marketing communication, medical simulations, mobile applications, and innovative healthcare systems for patients and healthcare providers alike. Dr Maruthi has developed a unique 3-D software for scientific visualization and has several copyrights to his credit. An innovator par excellence, he has ideated, designed, and deployed a multitude of digital options for the top pharmaceutical companies worldwide. In his previous capacities, Dr Maruthi has pioneered numerous healthcare innovations, established sustainable business associations with stakeholders across the globe, and brought together resourceful minds and led multifaceted teams to deliver turnkey solutions. His creativity and digital innovations have been hugely acknowledged and rewarded by numerous international forums, such as RxClub, MarCom, Hermes, Webby, and New York Festivals®.

  • 3. Measure your organization’s marketing performance, and improve the accuracy of your attribution

Speaker(s)

  • 4. Overcome the Challenges of Data Overload and Quality

Speaker(s)

  • 5. Maximize the Value of You Website Through Personalization and More
  • 6. Use Behavorial Data/Tools to Identify the Ideal Prospects Via Social Listening
  • 7. Determine Whether and How Best to Adopt Data as A Service

Speaker(s)

4:45 PM - 5:00 PM

Closing Comments

5:00 PM - 6:00 PM

Opening Cocktail Reception

Day 2: Thursday, March 10, 2016

Summit

8:00 AM - 9:00 AM

Breakfast & Registration

9:00 AM - 9:05 AM

Welcome

9:05 AM - 9:20 AM

How Data-Driven Platforms are Changing The Rules of The Game in Politics and Beyond

  • Opening Session

Speaker(s)

  • JC Medici serves as Rocket Fuel's National Director of Politics and Advocacy. He is the perfect embodiment of the saying: “If you do what you love, you'll never work a day in your life”. With over 14+ years of digital and advertising experience in the DC and New York markets, JC brings his a passion, energy, and expertise to help launch precise, performance-driven campaigns for an array of clients including political candidates, influential advocacy groups, Super PACs, and grassroots organizations.

9:20 AM - 9:50 AM

Why You Need Entangled Marketing

  • Keynote Session

Marketers today are desperately seeking customer connections. Here's how technology can help.

Speaker(s)

9:50 AM - 10:30 AM

Sports Teams Score With Customer Data

  • Analytics

These sports franchises have the benefit of passionate fans—and reams of data about them. Our panel will reveal best practices for using that data to engage and retain those fans and increase sales, providing an adaptable plan to creating your own winning customer data strategy.

Speaker(s)

  • Andrew Sofer is the Manager of Business Intelligence & Analytics (BIA) for the 2015 National League Champion New York Mets. Managing a team of analysts and developers, he helps oversee the organization's reporting and CRM operations. BIA also functions as an internal consulting group, helping other departments use data to make strategic business decisions. Prior to working for the Mets, Andrew studied Economics at Brandeis University, where he was an internationally ranked épée fencer.

  • In addition to being the author of the best-selling CRM at the Speed of Light, Paul Greenberg is the Managing Principal of The 56 Group, LLC, a customer strategy consulting firm, focused on cutting edge CRM and customer engagement strategic services. He is a founding partner of the CRM training company, BPT Partners, LLC, a training and consulting venture composed of a number of CRM luminaries that has quickly become the authoritative training for the CRM industry. His book, CRM at the Speed of Light: Social CRM Strategy, Tools, and Techniques for Engaging Your Customers, now in its fourth edition, is in 9 languages and been called “the bible of the CRM industry”. It has been used by more than 70 universities as a primary text. Paul has also authored two other books including “E-Government for Public Officials” (Thompson Publishing, 2003). A new book on customer engagement, “The Commonwealth of Self-Interest” (Harvard Business Press) will be out in early 2016.

10:30 AM - 11:00 AM

Coffee Break

  • Grab a coffee and snack and network with your fellow attendees.
11:00 AM - 11:45 AM

One Knockout Strategy, Multiple Interaction Channels

  • Multichannel

Hear how to take an integrated approach to marketing that improves the performance of all channels—digital and traditional. Gain a better understanding of how using each touchpoint to support the others delivers superior marketing results and business outcomes.

Speaker(s)

  • Ryan Bonaficino
11:45 AM - 12:15 PM

The Road to Customer Excellence

  • Mastering Intelligent Customer Engagement

As the pace and scale of the digital economy continues to accelerate, marketers must assess their data-driven marketing capabilities and determine the path forward in their own digital marketing journeys. Hear case studies of three organizations that – despite significant challenges – took the data plunge, started their journeys and achieved significant rewards – along with valuable insights – by embracing intelligent customer engagement strategies.

Speaker(s)

  • Chuck Ott

Sponsored by : Redpoint

12:15 PM - 1:00 PM

Selecting the Ideal Marketing Technology – A Comprehensive Strategy

  • Workshop Session 1: Hub Technology Track

With a nearly incomprehensible number of choices, selecting the right marketing technologies today can feel overwhelming. This session will provide guidelines on conducting a tech audit, determining tech needs, and finding tools to meet those needs.

Speaker(s)

  • Jay is the head of Marketing Technology at Healthgrades, bringing over 15 years of experience in technology across multiple business sectors including digital media, financial services, retail, CPG and healthcare. A graduate of SapientNitro’s CMTO University, a globally recognized program to develop marketing technologists, Jay has provided marketing technology strategy and solution architecture for Fortune 500 clients including Regions Bank, Cigna, Google, Carnival Cruise Lines, etc.

12:15 PM - 1:00 PM

Social Media Marketing Platforms: What Tools Do You Really Need?

  • Workshop Session 2: Hub Technology Track

This session examines the various types of social media marketing platforms and tools, and reviews how to select the one that are right for your business needs.

1:00 PM - 2:00 PM

Lunch

2:00 PM - 2:45 PM

Innovative Ways to Create Integrated Conversations via Mobile & Social Channels

  • Case Study

Hear distinctive ways to elevate your audience engagement and spur shares, clicks, and sales through social and mobile marketing channels.

Speaker(s)

  • Michael leads Global Social Strategy for Western Union, a global F500 company. He works to evangelize social engagement and ignite all departments to leverage social media in all communications at Western Union. Michael partners with marketers and agencies across the globe to facilitate content and engagement strategies, align programs to business goals, provide analysis, oversee development, production, presentation, evaluation, measurement and governance of country-level and diaspora community social programs.

2:45 PM - 3:15 PM

The Dawn of Daily Insights: How Top Brands Are Transforming Data-Driven Marketing

  • Customer Experience

With the explosion of marketing channels and platforms, marketing teams are spending increasingly more time wrangling data instead of discovering meaningful insights that improve campaign performance. Automating the manual work at scale has been an impossible technological challenge - until now. Learn how leading brands are transforming how they interact with their marketing results to uncover actionable insights, every day.

Speaker(s)

  • Alon has been working with huge data sets long before "big data" became a thing. His career led him from pioneering the use of data for bioinformatics and pharmaceutical development at Compugen to Google, where he led Product Management for the machine learning system powering Google's search ads. After Google, and prior to founding Origami Logic, Alon moved on to Facebook as the lead Product Manager for the entire ads backend, where he oversaw the launch of core products such as Feed Ads and Optimized CPM.

Sponsored by : Origami Logic

3:15 PM - 3:45 PM

Coffee Break

  • Grab a coffee and snack and network with your fellow attendees
3:45 PM - 4:30 PM

Award Finalist Email Marketing Strategies You Can Adapt and Adopt

  • Workshop Session 3

Finalists of the Marketing &Tech Innovation Awards, email marketing and content marketing categories, reveal the hows and whys behind their strategies.

Speaker(s)

  • Chris Polos is Vice President of Taxi Media for Verifone Media, a leading provider of services and content for the advertising industry’s fastest-growing digital networks. Based in New York City, Verifone Media is a division of Verifone, Inc., a 30-year leader in the electronic payments space that is leveraging its 27 million payment terminals installed around the globe to transform everyday transactions into opportunities for connected commerce. Verifone Media focuses on digital out-of-home networks delivering fresh, high-impact experiences to mobile, on-the-go consumers via digital screen networks deployed in gas pumps, convenience stores, in-Taxi TV and taxi top displays. Polos is responsible for overseeing Verifone Media’s expanding taxi media platform, which delivers more than 1.5 billion daily impressions across 25 cities and is one of the largest digital out of home advertising networks in the world. Prior to Verifone, Polos served as Senior Vice President of Operations at SimulMedia, a pioneer in audience-based television ad targeting, and TACODA, the leader in audience-based Internet advertising where he was Vice President of Sales and Account Management.

  • Jessica Hodges is an nine-year veteran of the 116-year old New York Automobile Show, the largest publicly attended show of its kind in North America. Jessica heads up the Show’s social media and online properties and is responsible for developing promotional projects and other special programs to enhance the Show’s mobile and online presence. She is also responsible for creating and selling all the events sponsorship packages, developing and executing news worthy special events to drive ticket sales, growing public following and satisfying sponsor interests. Jessica is frequently quoted in the media on social media issues and has been a guest speaker at several important exhibition and technology conferences. Last year, the Show attracted over 1 million visitors, unveiled 62 never-before seen vehicles at 21 press conferences, attracted media from every corner of the globe, that produced over 1.3 billion social media impressions. This year, the Show generated 300m+ in economic impact for the City of New York.

4:30 PM - 5:15 PM

Award Finalist Mobile Marketing Strategies You Can Adapt and Adopt

  • Workshop Session 4

Finalists of the Marketing &Tech Innovation Awards, mobile marketing and social marketing strategies categories, reveal the hows and whys behind their strategies.

Speaker(s)

  • With over 25 years industry experience, Alan has led award winning integrated agency creative departments since 2006. He possesses an expansive knowledge of sectors and is a master of the complete creative process, from brand creation to lead generation. With a passion for big ideas, he promotes an “ideas first, channels second” mentality within his teams and always looks for ways to encourage disruptive and brave creative decisions from his clients. He leads all of Harte Hanks creative relationships with global brands including Samsung, Microsoft, Coca Cola and Google and loves to devise ground breaking campaigns that drives engagement and delivers ROI.

  • David Sendroff is a technologist and entrepreneur with over 15 years of experience in the computer hardware, software, and network administration systems field. He is the founder of Forensiq, an award winning solution used to fight ad fraud. Prior to Forensiq, David was the CIO of Spire Vision (now part of Zeta Interactive), a marketing firm that he grew from startup through acquisition to Caivis. David holds a B.S. in Computer and Information Science from the University of Maryland.

5:30 PM - 7:00 PM

Marketing&Tech Innovation Awards and Sponsored Cocktail Hour

Sponsors

Gold

Silver

Partner

Details & Pricing

VENUE

Convene
810 Seventh Ave
New York, NY 10017

DATE & TIME

Wednesday, March 9
The Hub Workshops:
1:00 PM - 6:00 PM

Thursday, March 10
Marketing&Tech
Innovation Summit:
8:00 AM - 5:30 PM

TICKETS

Individual 2-Day Ticket -
Summit + Workshops,
March 9 & 10:

Standard Rate: $429 

The Hub Workshops Only - 
March 9:
Standard Rate: $295 

Awards Only Ticket - 
March 10:
Standard Rate: $349

Summit + Awards Ticket - 
March 10: 
Standard Rate: $495

2 Day Pass + Awards - 
March 9 & 10:
Standard Rate: $595

More info on tickets here

SPECIAL OFFER

Group Rates Available!
Get more info here

Purchase your tickets today! Click here to buy.

Contact Us

For questions regarding content, please contact
Monique Ruff-Bell at monique.bell@haymarketmedia.com or 646.638.6059


For questions regarding sponsorship, please contact 
Greg Zalka at greg.zalka@haymarketmedia.com or 646.638.6027


For questions regarding the event, please contact 
Amanda Hassler at amanda.hassler@haymarketmedia.com or 646.638.6023


For questions regarding partnerships, please contact 
Jackie Amato at jackie.amato@haymarketmedia.com or 646.638.6116